Concerning live streaming sales and online food sales! The Market Supervision Administration has deployed a series of actions to promote food safety compliance and quality improvement on the internet.

The State Administration for Market Regulation announced on March 16 that in order to further strengthen the responsibility of online food trading platforms and operators, a series of actions to improve the compliance and quality of online food safety will be implemented starting today. The series of actions will focus on addressing three major issues that consumers have strongly reacted to: 1. Strictly regulating the live streaming sales chaos, urging live streaming platforms, rooms, and hosts to strictly implement the "Regulations for the Supervision and Management of Food Safety Responsibilities of Live E-commerce Operators" officially implemented on March 20, clarifying responsibilities, implementing the list of prohibited sales, and preventing misleading consumers with "marketing rhetoric." 2. Strictly checking the qualifications of food operators, urging platforms to perform substantive examination obligations rigorously, prevent food products without food production and operation licenses from being sold online, and using false or others' qualifications to operate food sales. 3. Severe punishment for false advertising, urging online food operators to truthfully display information on food origins, ingredients, functions, etc., and prevent the use of improper language related to disease prevention, treatment, etc., to deceive consumers. During the action period, special rectification will be conducted for live streaming food products, online food sales, health products, and internet-famous food with prominent issues. The regulatory enforcement against counterfeit and substandard quality products will be strengthened. The administration will promote online trading platforms to sign self-discipline agreements, enhance cross-regional and online-offline coordinated supervision, ensure traceability of food safety sources, and risks. The administration will enforce the strictest regulations to urge platform companies to enhance compliance management capabilities, enhance quality and safety levels, create a safe online food consumption environment, and protect the safety of consumers' "on the tip of the tongue." This article is selected from the official website of the State Administration for Market Regulation. Editor: Feng Qiuyi.