More than just March 15th, it's also the other 365 days: CBHB guards the financial "fireworks" with "consumer protection+"

In order to thoroughly implement the spirit of the Party's 20th National Congress and the various plenary sessions of the 20th Central Committee, and to implement the deployment of the Central Economic Work Conference and the Central Financial Work Conference, CBHB adheres to the political and people-oriented nature of financial work. Actively responding to the call of the China Banking and Insurance Regulatory Commission, closely following the requirements of the National People's Congress on "optimizing the consumption environment," "protecting the legitimate rights and interests of consumers," and "building a solid foundation for safe development," CBHB has launched a comprehensive "315" financial consumer rights protection and education campaign with the theme of "Clear Financial Networks, Safeguard Peaceful Consumption" since March 9th. During the campaign, the bank strengthened the coordination between headquarters and branches, tapped into external resources, innovatively created a differentiated and scenario-based financial education model, demonstrated practical measures to address the concerns of the people, benefit the people, and warm the hearts of the people. It focused on enhancing consumer protection warnings against financial network chaos, helping to prevent and mitigate risks from the source, effectively safeguarding the long-term and fundamental interests of financial consumers, and firmly establishing a frontline for the protection of financial consumer rights to serve the high-quality development of the economy and society and enhance the financial sense of gain and security of the people. Literature and sports work together, advocating consumer protection on the court Recently, the opening ceremony of the 2026 CBHB "315" financial consumer rights protection and education campaign was successfully held at the Tianjin People's Sports Stadium. The bank closely focused on the theme of protecting financial rights and interests, under the slogan "Clean Financial Networks, Safeguarding Peaceful Consumption." Through fun activities like "Consumer Protection Fun Games," "Quick Questions and Answers on Consumer Protection Knowledge," and "Consumer Protection IP Interaction," the bank presented complex financial terms and common financial traps in a game format easily understandable by the public. Utilizing the strong aggregation power and high attention of sports events, the dissemination of financial education became more vivid and powerful. Before the game, the CBHB original consumer protection music video was played on the big screen in the stadium, and the consumer protection officer introduced the effectiveness of CBHB's consumer protection work and the theme of the event to the fans. This cross-border collaboration deeply integrated financial knowledge with the spirit of sports, presenting a "knowledge-packed" feast of rights protection to thousands of fans on site. Deepening the integration of "Consumer Protection +" to create a distinctive new paradigm of communication Using "Consumer Protection +" as the starting point, CBHB continuously expands the scope of consumer protection, promoting the deep integration of financial consumer protection with party-building, sports, culture, and AI, constructing a more infectious and influential national financial education framework. Consumer Protection + Party-building: Building a community consumer protection "fortress." Branches across the country continue to explore the integration path of "Party-building + finance + consumer protection + community." Through a multi-party linkage mechanism of "banks + public security + community," they build a financial consumer protection service system integrating education and publicity, risk warning, dispute mediation, and volunteer services. Consumer Protection + Culture: Bringing ancient consumer protection wisdom to life. CBHB delves into the consumer protection wisdom in the classic Chinese work "Shan Hai Jing" and ancient books from the Southern Song Dynasty, applying ancient concepts to today's context, revitalizing ancient culture, and enhancing the cultural appeal of financial education. Consumer Protection + AI: Using technology to unlock the "New National Trend" of financial popularization. The Tianjin branch, based on Tianjin CBHB's main women's volleyball team and the Nezha cartoon character, produced a themed financial education short film named "Volleyball + Nezha," vividly highlighting financial risks and raising public awareness of prevention. Consumer Protection + Role Models: Leading a new trend of consumer protection. The Changchun branch appointed representatives from various industries with broad influence in their respective fields as "Consumer Protection Ambassadors," aiming to inspire more members of the public to become protectors of financial rights and promote the transition of financial knowledge from "bank promotion" to "public promotion." Safeguarding the "urban runners," empowering the "two drivers and two couriers" accurately During the event, CBHB focused on truck drivers, ride-hailing drivers, delivery personnel, and courier groups, coordinating efforts in knowledge dissemination, convenient services, relief support, and innovative promotion to demonstrate the commitment to "serving the people" with practical actions. Precise dissemination of consumer protection knowledge. Online, using digital tags, CBHB accurately pushed exclusive financial knowledge through WeChat public accounts and mobile banking. Strengthening online joint education and promotion, they targeted riders and drivers with financial education materials through industry app notifications, pop-ups, and internal groups. Offline, branches went deep into logistics parks, express distribution centers, and ride-hailing stations, customizing "financial safety courses" for the "two drivers and two couriers," breaking down scam techniques in simple language to enhance their risk prevention abilities. Convenient stations for warm protection. Branches in Dalian, Hohhot, and other places set up "heart-warming stations" at their outlets, equipped with water dispensers, microwave ovens, charging facilities, and first aid kits, providing a resting harbor for hardworking delivery workers and drivers. These stations also featured a public education area with anti-scam manuals and risk warning leaflets, making financial knowledge easily accessible. Diverse scenarios for integrated education. Launching the "Mobile Financial Educator" program, the Changsha branch placed eye-catching slogans on delivery vehicles and food delivery boxes, covering major commercial areas and residential districts to accompany citizens with financial knowledge. At the same time, they pasted anti-fraud tips on food delivery boxes, delivering them directly to consumers along with their meals. The Tianjin branch partnered with Didi Chuxing to create the "Consumer Protection Surprise Car," where passengers could scan a QR code to receive consumer protection knowledge and enter keywords on the Didi Chuxing app to receive travel discounts. In recent years, CBHB has made continuous efforts in the field of financial consumer rights protection and has received repeated recognition from the industry. In the just-released Sina Finance 2026 "Golden Stone Award" for outstanding cases of financial consumer protection, CBHB's case submission stood out among hundreds of cases, winning the "Outstanding Case of Financial Anti-fraud" award after several rounds of expert evaluation. This is the bank's second consecutive win after receiving the award in 2025. In the next step, CBHB will use the "315" financial consumer rights protection and education campaign as a breakthrough point and adhere to the normalization of duties throughout the year. They will deeply integrate consumer protection work into product development, business operations, customer service, and compliance management processes, to implement the political and people-oriented nature of financial work with more practical measures, better services, and stricter management. The bank will continue to protect the legitimate rights and interests of financial consumers, contributing continuously to the construction of a clear, healthy, safe, and orderly financial ecosystem with its Binhai strength.