HK Stock Market Move | STARPLUS LEGEND (06683) rose by more than 12%. Jay Chou will hold a press conference for the release of his new album on March 24th.

STARPLUS LEGEND (06683) rose by over 12%, up 9.09% as of the time of writing, reaching 9 Hong Kong dollars with a trading volume of 514 million Hong Kong dollars. On the news front, on the evening of March 10th, Jay Chou announced that he will hold a press conference for the release of his new album on March 24th, and revealed that starting from March 18th, a teaser for the new album will be released daily. Previously, Jay Chou had disclosed that the new album will have over 12 songs, with collaborations with his longtime partner Vincent Fang and music producer Michael Lin. In addition, Jay Chou's 2026 world tour will kick off in Hangzhou in April, with the new album's songs expected to be performed for the first time at the tour. Yingli Securities previously released a research report stating that STARPLUS LEGEND, with top celebrities like Jay Chou and Show Lo as representative IP assets, has built a content commercialization framework driven by "IP creation + new retail + diversified scenes". The firm emphasizes its core strengths, including: a star-studded IP matrix with continuous innovation, and the ability to transform its own traffic and private domain into a self-sustaining pan-entertainment industry chain ecosystem.