HK Stock Market Move | HELENS (09869) rose by over 8% after announcing an expected net profit attributable to shareholders for 2025 of approximately 15 to 45 million yuan.

HELENS(09869) rose by over 8%, as of the time of publication, it increased by 8.33%, to HKD 0.91, with a turnover of HKD 33.67 million. On the news front, on March 13, HELENS announced that the group is expected to achieve a revenue of approximately RMB 520 million to RMB 570 million for the fiscal year ending December 31, 2025, while the group's revenue for the fiscal year ending December 31, 2024 was approximately RMB 752 million. The decrease in revenue this year is mainly due to a decrease in the number of directly operated stores in 2025 compared to the full year in 2024, as well as a decrease in same-store performance in 2025 compared to 2024 due to market fluctuations. Despite the decrease in revenue, the group is expected to achieve a net profit attributable to owners of the company of approximately RMB 15 million to RMB 45 million for the fiscal year ending December 31, 2025, while the net loss attributable to owners of the company for the fiscal year ending December 31, 2024 was approximately RMB 78 million. In addition, the group is expected to achieve an adjusted net profit for the fiscal year ending December 31, 2025, of approximately RMB 65 million to RMB 88 million, while the adjusted net profit for the fiscal year ending December 31, 2024 was approximately RMB 65 million (as calculated in the context of this announcement).