HELENS (09869) is pleased to announce that it expects the shareholders' net profit for the year 2025 to be approximately 15 million to 45 million yuan, turning losses into profits year on year.

HELENS (09869) announced that it expects: (i) the Group's revenue for the year ending December 31, 2025 to be between approximately RMB 520 million and RMB 570 million, while the Group's revenue for the year ending December 31, 2024 was approximately RMB 752 million. The decrease in revenue this year is mainly due to a decrease in the number of directly operated stores in 2025 compared to the full year of 2024, as well as a decline in same-store performance in 2025 compared to 2024, affected by market fluctuations; (ii) Despite the decrease in revenue, the Group is expected to achieve a profit attributable to the company's owners for the year ending December 31, 2025 between approximately RMB 15 million and RMB 45 million, while the loss attributable to the company's owners for the year ending December 31, 2024 was approximately RMB 78 million; and (iii) the Group's adjusted net profit for the year ending December 31, 2025 (measured under non-Hong Kong financial reporting standards) will be between approximately RMB 65 million and RMB 88 million, while the Group's adjusted net profit for the year ending December 31, 2024 was approximately RMB 65 million (calculated according to the method described in the announcement). The expected net profit for 2025 is mainly attributed to (i) a reduction in impairment of assets and one-time store closure losses in 2025 compared to 2024; and (ii) the reiteration of existing markets and opening of new stores, along with a decrease in costs such as rent, manpower, and an improvement in supply chain management capabilities leading to an overall improvement in the Group's operational performance; but these factors are partially offset by (iii) significant exchange losses due to changes in the exchange rates of the US dollar and Hong Kong dollar affecting foreign currency assets this year.