HK Stock Market Move | Game stocks collectively rise, both Apple and Google have lowered the commission rate for their app stores. Profits from game products are expected to gradually increase.

The game sector collectively rose, as of the time of writing, BOYAA (00434) rose by 6.3%, to 2.87 Hong Kong dollars; FRIENDTIMES (06820) rose by 6.25%, to 0.51 Hong Kong dollars; XD INC (02400) rose by 3.3%, to 73.65 Hong Kong dollars; NetEase-W (09999) rose by 2.1%, to 185.3 Hong Kong dollars; Tencent (00700) rose by 1.46%, to 554.5 Hong Kong dollars. On the news side, on March 13, Apple announced that starting from March 15, 2026, the commission rate for iOS and iPadOS applicable to the Mainland China AppStore will be adjusted. The standard commission rate for in-app purchases and paid apps in Apple App will be changed from the current 30% to 25%. It is worth noting that Google previously announced that the Google Play store will undergo systemic reforms, reducing the standard service fee for in-app purchases (IAP) from the long-standing 30% to 20%. CICC believes that in the short term, due to the decrease in the commission rate under the new regulations, the profits of overseas game products are expected to gradually increase. China Securities Co., Ltd. pointed out that the centralization of overseas Android channel costs will directly improve the profitability and buying cost recovery model of medium to heavy mobile games, especially high-revenue products. Overseas manufacturers' retention income on the Google Play side is expected to increase.