BIGO Ads revenue increased by 61.5% year-on-year, JOYY, Inc. Sponsored ADR Class A (JOYY.US) Q4 revenue returns to positive growth.
BIGO Ads increased by 61.5% year-on-year, and JOYY's Q4 revenue returned to positive growth.
On March 11, 2026, Beijing time, JOYY, Inc. Sponsored ADR Class A (JOYY.US) announced its financial performance for the fourth quarter and full year of 2025. In the fourth quarter of 2025, JOYY, Inc. Sponsored ADR Class A achieved a revenue of 581.9 million US dollars, with a year-on-year and quarter-on-quarter double growth, a quarter-on-quarter growth of 7.7%, and a year-on-year growth of 5.9%. The revenue year-on-year growth returned to a positive track. The revenue from the live streaming business increased by 1.5% quarter-on-quarter to reach 394.4 million US dollars, achieving quarter-on-quarter growth for three consecutive quarters. The revenue from BIGO Ads advertising business continued to increase, with a year-on-year growth of 61.5% to 128.1 million US dollars, driving the proportion of non-live business revenue to further increase.
In the full year of 2025, the total revenue of the group was 2.12 billion US dollars. Among them, the revenue from the live streaming business was 1.53 billion US dollars, and the revenue from BIGO Ads was 398.5 million US dollars, with a significant year-on-year increase of 38.5%, pushing the proportion of non-live overall revenue to increase to 28%, an increase of 7.9 percentage points from 2024.
In the fourth quarter of 2025, the non-GAAP operating profit of JOYY, Inc. Sponsored ADR Class A reached 40.8 million US dollars, and the operating cash flow was 116 million US dollars. In the full year of 2025, the non-GAAP operating profit and non-GAAP EBITDA of the company were 150.8 million US dollars and 189.8 million US dollars, respectively, with a year-on-year increase of 10.8% and 10.9%. As of December 31, 2025, the group's net cash reached 3.26 billion US dollars.
The strong operating profit and cash flow provide a solid guarantee for shareholder returns. JOYY, Inc. Sponsored ADR Class A accelerated repurchases in the second half of 2025, with a total repurchase amount of 67.4 million US dollars in the fourth quarter and a total repurchase amount of 134.6 million US dollars for the whole year. Through repurchases and dividends, JOYY, Inc. Sponsored ADR Class A returned a total of 332 million US dollars to shareholders throughout the year. In addition, based on the increase in operating profit in 2025, JOYY, Inc. Sponsored ADR Class A will distribute an additional cash dividend of 20 million US dollars in Q1, continuously enhancing shareholder returns.
With the growth of social entertainment business rebounding and the acceleration of the growth curve of advertising technology and other businesses, the growth path of JOYY, Inc. Sponsored ADR Class A group is becoming clearer, and it will create stable long-term value for shareholders in the future.
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