Zhongtai: The sports event operation industry is still in its early stages. It is recommended to continue to pay attention to asset integration and mergers and acquisitions in the sports industry chain.

Zhongtai released a research report stating that from the perspective of the industry, it analyzes the current business models of the sports service industry and future development directions, providing advice for both the industry and investment sides. For the industry side: (1) Cultivate event IP. (2) Focus on capital operation to help companies grow quickly. (3) Business synergy, extend the industrial chain upstream and downstream. (4) Properly leverage the entertainment attributes of sports events. (5) Develop the sports industry based on the Chinese national conditions. For the investment side: Currently, the core indicators suggest focusing on the gross profit margin and revenue of relevant listed companies. The industry believes that the gross profit margin reflects the company's bargaining power and traffic monetization ability in the sports industry chain; revenue reflects the overall business scale. In addition, it is recommended to continue monitoring the asset integration and mergers and acquisitions in the sports industry chain. Zhongtai's main points are as follows: Vigorously boosting consumption under the background, the heat of the sports industry chain is increasing According to the announcement from the National Bureau of Statistics and the General Administration of Sport, the total scale of the national sports industry in 24 reached 3.8 trillion yuan, with an added value of 1.6 trillion yuan, accounting for 1.19% of GDP, an increase of 0.04 percentage points from the previous year. According to the "Opinions of the State Council Office on Further Promoting the High-quality Development of the Sports Industry to Unleash the Potential of Sports Consumption by 2030," the total scale of the sports industry will exceed 7 trillion yuan. In the Government Work Report of 2026, it has been clearly stated to "actively develop the event economy." Specifically, in 25, the "Supe Read more...