The TONGCHENGTRAVEL2026 female consumer report has been released, with consumers from the 80s and 90s being recognized as senior players of the AI intelligent body DeepTrip.

The oldest female user is 86 years old, the longest train journey from Guangzhou to Lhasa, and a person crossing multiple countries, with the highest ticket order amount exceeding 110,000 yuan... On March 6, TONGCHENGTRAVEL released the "2026 Female Travel Consumption Report", witnessing the new breakthroughs in female user travel boundaries over the past year through a series of numbers. This year, they yearn for freedom and distant places, with an average consumption frequency 4.6 times higher than male users; not bound by age, female users in their 60s and 70s have a leading growth rate in orders compared to the same period last year, truly embodying the "world-exploring" grandma group; actively embracing the new wave of travel AI, with female users asking questions and consulting DeepTrip accounting for 54.18%; focusing on travel experiences and service quality, female users' average order value over the past year is more than 20% higher than male users. Numbers are only the tip of the iceberg, the real story lies behind it. From the young women of the post-95s and post-00s who "love themselves", the main organizers of family travel from the post-80s and post-90s, to the "world-exploring" grandmothers in their 60s and 70s, different generations and diverse ways of playing paint a vivid picture of the "female profile". Post-95&Post-00: Crazy for love, the trendsetter of self-pleasure consumption In the world of post-95s and post-00s, travel is not about a checklist of places visited, but a thermometer measuring emotional experiences. TONGCHENGTRAVEL data shows that post-95s and post-00s women are passionate about spontaneous travel decisions, with booking decision cycles as short as 3-7 days. Whenever the platform launches airline blind boxes or hotel blind box products, the participation rate of post-95s and post-00s women is basically over 30%, always ready to embark on an unknown journey. In terms of consumer preferences, they value "unique and niche" factors the most in their travels, with about 45% of orders for county-level tourism and tours of small characteristic towns coming from post-95s and post-00s women. The second factor is "playability and photo-ops", with Shanghai Disneyland, Beijing Universal Studios, and other theme parks being the most visited places by post-95s and post-00s women. The third factor is "immersive experiences", with post-95s and post-00s women often being avid fans of ancient-style travel photography, intangible cultural heritage crafts, and immersive theaters. They are also a group of people who are crazy for love and willing to pay for the "idol economy". TONGCHENGTRAVEL data shows that in the past year, post-95s and post-00s women have traveled to over 100 cities across the country to attend concerts, with the farthest distance being over 3500 kilometers and a flight time of over 5 hours. In terms of hotel accommodation, over 70% of post-95s and post-00s women prefer not to stir things up when staying at hotels near concert venues, with related hotel accommodation bookings increasing by 38% year-on-year, with an average stay of 1-3 days. When "self-pleasure" travel becomes a popular trend, post-95s and post-00s women have already turned pleasing themselves into a way of life. On the TONGCHENGTRAVEL platform, post-95s and post-00s women are the main customers for "weekend micro vacations", taking a "going away from work" trip approximately every three weeks. As for where they escape to? TONGCHENGTRAVEL data shows that based on flight booking popularity, the top 10 domestic cities that post-95s and post-00s women love to travel to are Chengdu, Beijing, Kunming, Shanghai, Chongqing, Guangzhou, Shenzhen, Xi'an, Hangzhou, and Guiyang. Post-80&Post-90: DeepTrip users, the "main organizers" of family travel In the travel journeys of women from three generations, post-80s and post-90s are a unique scene. They are not as impulsive as post-95s and post-00s in "going wherever they feel like", nor as leisurely as the post-60s and post-70s, but when it comes to execution and consumption power, they are truly the pillars of the middle class. On the TONGCHENGTRAVEL platform, post-80s and post-90s women account for 40% of the total female users, but contribute to 60% of the total female consumer spending, sharing a common identity as the "main organizers" of family travel. In the past year, 73% of parent-child travel orders and 59% of trips with parents were made by post-80s and post-90s women on the platform. Faced with complex multi-generational needs, they are very efficient in "leveraging strength" and have become senior players of the DeepTrip AI intelligent body of TONGCHENGTRAVEL. Data shows that the penetration rate and usage rate of DeepTrip among post-80s and post-90s women are significantly higher than other age groups. Their questions are concentrated in the evening from 20:00 to 24:00, with an average of 4-6 questions each time, and the top three high-frequency demand words are "suitable for children", "friendly for the elderly", and "comfortable itinerary". Post-80s and post-90s women also value quality, willing to pay a premium for "peace of mind" and "experience". TONGCHENGTRAVEL data shows that 80s and 90s women's booking ratio for boutique small group and customized travel products is 46%, which is 10 percentage points higher than male users of the same age group, and their per capita spending is at a leading level among all users. While loving their families, they have not lost themselves, and in the travel map of post-80s and post-90s women, there is still a colorful existence - the girlfriend trip. TONGCHENGTRAVEL data shows that in the past year, the booking of "same-age female travel" products by post-80s and post-90s women increased by 27%, with their favorite travel themes including blue sea and sky, ancient-style gardens, and romantic flower seas, with the itinerary lasting generally 3-5 days. Post-60&Post-70: Love to play, the "world-exploring" grandma group When young people are undecided between "budget travel" and "luxury travel", post-60s and post-70s women have already proven through action: the second half of life is the golden age for exploring the world. TONGCHENGTRAVEL data shows that in the past year, travel orders by post-60s and post-70s women increased by 128% compared to the previous year, with growth rates leading the way among all age groups, truly embodying the "world-exploring" grandma group. They prefer to travel in March, April, September, and November, avoiding peak seasons and golden weeks. The high cost-effectiveness of the off-season also gives them the confidence to relax and explore without rush. TONGCHENGTRAVEL data shows that post-60s and post-70s women have a 16-percentage-point higher ratio of booking business class airline tickets than other female users, and a 13-percentage-point higher ratio of booking high-quality hotels. Their top 10 favorite outbound travel destinations are Seoul, Hong Kong, Bangkok, Kuala Lumpur, Singapore, Macau, Jeju Island, Ho Chi Minh City, Sydney, and Bali. When cruise ships are still considered synonymous with "elderly groups" by the outside world, post-60s and post-70s women have taken cruise ship travel to new heights. On the TONGCHENGTRAVEL platform, post-60s and post-70s women account for as much as 47% of users who book cruise products, and they are not satisfied with the usual routes, but are willing to try out adventure routes in the Arctic, Mediterranean, Antarctic, and more. They are also eager to try out "high-end tourism trains", with about 55% of the orders for high-end tourism train products such as the "Silk Road Dream Express" and "Yangtze River Star Express" on the TONGCHENGTRAVEL platform coming from post-60s and post-70s women. Post-60s and post-70s women also prefer classic landmark selfies, not leaving any regrets for their travel memories. TONGCHENGTRAVEL data shows that among the most popular group tour products booked by post-60s and post-70s women, the Palace Museum, the Oriental Pearl Tower on the Bund, Chongqing Hongyadong, Changsha Orange Isle, and Xi'an Drum Tower are the most frequently visited attractions. In addition, post-60s and post-70s women love to go for spring outings and flower viewing, visiting Luoyang to see peonies, Wuyuan for rapeseed flowers, Wuhan for cherry blossoms, and Nanjing for tulips, becoming their best spring pastime.