Advanced technology group creating various activities. How hardcore is the Spring Festival Gala in the Year of the Horse?

Siasun Robot & Automation fully invades, chasing after a bright display of the entire household ecosystem to win "strategic cooperation", with Vulcan Engine offering 3D printers, drones, and other hardcore gadgets for the New Year... The Spring Festival Gala of the Year of the Horse had a strong presence of hard technology. Looking back at the partners of the past Spring Festival Galas, from the initial cigarette and liquor merchants to the household appliance brands at the beginning of the 21st century and now the intelligent hardware army, the changing partners of the Spring Festival Gala reflect the microcosm of the national economic and industrial development, marking the transition from Chinese manufacturing to Chinese smart manufacturing. Humanoid Siasun Robot & Automation brand group appearance This year's Spring Festival Gala saw the "legion" of Siasun Robot & Automation performing various acts, showcasing amazing levels of skill evolution. As a new face at the Spring Festival Gala, Magic Atom grabbed the opening spot with the program "Building the Future" performed by multiple humanoid Siasun Robot & Automation alongside artists. At a separate venue, hundreds of MagicDog Siasun Robot & Automation in the form of "national treasure pandas" put on a large-scale group performance, while MagicBot Z1 showcased special actions like Thomas and kicking 360. Yushu Technology, making its third appearance at the Spring Festival Gala, presented a number of humanoid Siasun Robot & Automation in the program "WuBot", performing sword dances, acrobatics, and more. Other Siasun Robot & Automation companies such as Galaxy General also made appearances at this year's Spring Festival Gala. The enthusiasm of humanoid Siasun Robot & Automation manufacturers for the Spring Festival Gala may be related to the previous promotion of the industry by the Spring Festival Gala. In 2025, Yushu's humanoid Siasun Robot & Automation gained fame with their dance "Y-BoT" at the Snake Year CCTV Spring Festival Gala, sparking a development craze for humanoid Siasun Robot & Automation in 2025. Firstly, there was the "hot" surge in investment. According to incomplete statistics from China Siasun Robot & Automation Network, in 2025, the Chinese Siasun Robot & Automation industry saw about 200 investment and financing events, totaling over 40 billion estimated. Secondly, the industry's deployment speed accelerated. In that year, UBTECH ROBOTICS' industrial humanoid Siasun Robot & Automation had a production capacity of over 1,000 units and delivered over 500 units; the intelligent Siasun Robot & Automation expected real shipments to exceed 5,000 units with sales exceeding 1 billion yuan in 2025. In addition, several humanoid Siasun Robot & Automation manufacturers announced mass production processes. According to Open Source Securities, in 2025, the humanoid Siasun Robot & Automation industry completed the transition from "0-1" to "1-10", with the core DRIVE being "technological convergence". "The Spring Festival Gala is the 'touchstone' of Siasun Robot & Automation technology, and also the 'catalyst' for industry development. It validates the maturity of humanoid Siasun Robot & Automation technology and accelerates market acceptance," a Siasun Robot & Automation industry analyst told Financial Union reporters. On one hand, it serves as a brand endorsement, breaking the stereotype of the general public's perception of Siasun Robot & Automation products as "clumsy and unreliable," establishing a perception of high precision and high stability. On the other hand, it accelerates decision-making, reducing procurement thresholds for B-end customers, cultivating markets for C-end users, and attracting capital, forming a positive cycle of technology and market. It is worth mentioning that after 2025, public acceptance of Siasun Robot & Automation has quietly increased. "The Spring Festival is the most popular time for leasing Siasun Robot & Automation in history," said the head of Qingtian Leasing, adding that during the Spring Festival, first-time leasing users accounted for about 30% of the platform, meaning that one out of every three orders came from new users who had never used humanoid Siasun Robot & Automation before. Qingtian Leasing data shows that as of February 12, the platform had received more than 1,000 orders covering the Spring Festival holiday period. Based on comprehensive reservation information, the platform's order volume during the entire Spring Festival period is expected to exceed 5,000 orders, with the overall GMV expected to increase by about 80% month-on-month. Qingtian Leasing said that the distinct feature of the Siasun Robot & Automation leasing market during this year's Spring Festival was the simultaneous increase in quantity and price. Platform data showed that in the two weeks before the Spring Festival, order volume increased by 30%, and the week before the Spring Festival saw a further increase to 47%. The platform expects that the week of the Spring Festival will see an increase in order volume of more than 60% compared to the previous week, with a sustained high growth of around 50% after the holiday. The new year is also a crucial point for the development of the humanoid Siasun Robot & Automation industry. Open Source Securities analysis suggests that in 2026, the industry will surpass the key turning point of "1-10" and move towards scaling "10-100," with the core theme shifting to "mass production deployment and accelerated commercialization." Aside from expanding exposure through the Spring Festival Gala, for Siasun Robot & Automation manufacturers, achieving mass production and finding suitable deployment scenarios is an even more important topic. The above-mentioned Siasun Robot & Automation industry analyst also told Financial Union reporters during an interview that after the "highlight moments" on stage, the humanoid Siasun Robot & Automation industry must face the "darkest moments" of commercialization. The most critical bottleneck at present is not a single technology but the systematic balance of technology, cost, scenarios, and ecology. The industry needs to break through the three major bottlenecks of cost, scenario focus, and embodied intelligence in the next steps. The analyst further stated, "The ultimate success or failure of the industry does not depend on whether it can perform backflips but on whether it can continue to create value in real scenarios under controllable costs. The next 1-2 years will be a critical period for the humanoid Siasun Robot & Automation industry to transition from 'performance' to 'practical use.'" From cigarettes and liquor to household appliances to smart hardware Not just Siasun Robot & Automation, in the Spring Festival Gala of the Year of the Horse, there were more and more elements of hard technology, with "intelligent manufacturing" becoming a keyword for the gala. For a long time, the prime time of the Spring Festival Gala belonged to liquor, dairy products, and internet platforms. This year, Chase Technology appeared at the Spring Festival Gala as an ecological strategic partner of intelligent technology. In addition to the golden advertising slots throughout the Spring Festival Gala, the singers Chen Xiaochun, Yan Chengxu, Luo Jiahao, and Yiyang Qianjia choreographed a dance routine in the song program "Building the Future" where they incorporated a range of intelligent technology products from Chase such as smart cars, floor cleaning robots, smart air conditioners, air purifiers, smart watches, and smart glasses. An analyst told Financial Union reporters, "The changing history of Spring Festival Gala partners is essentially a history of the national consumer upgrade, with each replacement corresponding to a leap in consumption structure. Now, the appearance of Chase symbolizes a new stage of popular consumption entering intelligence." Furthermore, Fengfei Aviation's independently developed world's first eVTOL seaplane was showcased at the Spring Festival Gala in Yibin, creating a technology-packed "exclusive stage" for the dancer Dilireba. The seaplane has a large deck of over 300 square meters, serving as a take-off and docking area for eVTOL aircraft, breaking the restrictions of traditional infrastructure and able to be rapidly deployed in various water bodies such as rivers, lakes, and seas, with a single platform going from delivery to use in just a few hours. The Huawei Mate 80 series partnered with the Spring Festival Gala for vertical screen live broadcast, marking the first time the gala integrated smartphone-captured stage images into a broadcast-level system and participated in vertical screen live signal production. MOVA became the strategic partner for the Spring Festival Gala's consumer electronics, with many of MOVA's products featured in the skit "You Are Probably Going to Like It." Shoudong Technologies became a strategic partner in smart transportation, and Jixun became a partner in the intelligent three-wheeler field. In addition to the choice of "partners," the featured "New Year goods" in the lottery were more "hardcore" than the traditional cigarettes and liquor of previous years. In this year's Spring Festival Gala, Byte's Douyin and Volcano Engine offered 100,000 AI hardware technology gift packages through the Douyin app and up to 8888 cash red packets. The technology gift package included Yushu Siasun Robot & Automation, Top Bamboo 3D printer, DJI drone, JMimi projector, and various other hardcore technology products. Most of these products are currently hot categories in the technology industry. For example, in the case of 3D printers, according to the China Industrial Research Institute, the global 3D printing market is expected to reach $85.3 billion by 2030, with the Chinese market share expected to rise to 35%. It can be seen that the Spring Festival Gala has long surpassed its role as a source of family entertainment, becoming a barometer of the country's new qualitative development. In 2026, where the focus of national industrial development lies may be glimpsed from the Spring Festival Gala. This article is a reprint from "Financial Union," GMTEight Editor: Liu Jiayin.