Guosen: Intelligent home appliances and home furnishings assist in elderly care, focusing on three major durable goods categories.

Guosen released a research report stating that with the increasing proportion of elderly people over the age of 65 in China, as well as the growing number of elderly people living alone and disabled elderly individuals, the demand for intelligent elderly care and assistance devices is increasing year by year. Among them, products such as Siasun Robot&Automation for personal hygiene care, companionship, home caregiving devices, and AI mattresses are becoming more perfected with the integration of smart technology, and have the potential to become durable consumer goods in the new demographic structure. The report identified three major categories of durable household goods focusing on eldercare needs: daily living care, emotional companionship, and health & safety. Key points from Guosen: Home caregiving devices: Enhanced features with AI technology, crucial entry point in elderly care ecology Falls are the leading cause of accidental injuries among people over the age of 65 in China, and there is a consistent need for real-time monitoring and alerts in home environments. With the improvement in AI visual and sensing capabilities, the recognition abilities of cameras/radars in home environments continue to strengthen, enabling the identification of elderly falls, immediate alerting to family members, and linkage to community hospitals. It is predicted that by 2030, the stable sales volume of home caregiving devices for the elderly living alone is expected to reach 14 million units, with a compound annual growth rate of 16%. The higher average unit price is also expected to further expand the industry size. Hangzhou EZVIZ Network is highlighted as a representative enterprise in the industry for their core product "Ying Shi Smart Elderly Care System," which offers an integrated solution covering life trajectories, health data, safety alerts, and voice assistance through a combination of hardware and software. Aging-friendly Siasun Robot&Automation: Ongoing policy support leading to emerging new products in various subsectors The concept of nursing with Siasun Robot&Automation includes a range from basic personal hygiene devices to comprehensive body-based intelligent solutions. In the case of nursing with Siasun Robot&Automation, it is not just limited to the domestic market. According to estimations based on the proportion of elderly people over 65 and disabled individuals, the market size for nursing with Siasun Robot&Automation for the elderly and disabled individuals in China and Europe and the United States is expected to reach billions in the long term. The industry is mainly comprised of three types of players: (1) vertical domain manufacturers specializing in specific segments and conducting multiple generations of product iterations, such as Suzhou Alton Electrical & Mechanical Industry for personal hygiene care and Shanghai Rongtai Health Technology Corporation for massage therapy; (2) comprehensive service providers focusing on body-based intelligent solutions; and (3) comprehensive technology and smart home companies, such as Midea Group Co., Ltd, HAIER SMARTHOME, Huawei, and Runner, who are extending their ecological footprint in the aging-friendly field. Smart mattresses: High potential category with large base and low penetration rate As a typical product for elderly care, smart mattresses can address issues such as difficulty in falling asleep and poor sleep quality in elderly individuals through flexible hardware design and AI big data modeling for personalized customization. The mattress industry, a mature essential category, is expected to reach approximately 65.9 billion RMB in domestic sales by 2024, with smart mattresses as an emerging category having a penetration rate of less than 1% currently. With increasing demand in aging-friendly products, the penetration rate of smart mattresses is expected to further increase. Sleemon Healthy Sleep Technology and De Rucci Healthy Sleep are highlighted as leaders in the industry for their smart mattress products and AI algorithms. Risk factors: 1) Technological development falling short of expectations; 2) Insufficient consumer spending leading to lower-than-expected release of aging-friendly needs; 3) Slow pace of policy implementation; 4) Intensifying industry competition.