YouTube application logs into Apple Inc. (AAPL.US) and completes the puzzle of the ecological system with Vision Pro Alphabet Inc. Class C (GOOGL.US).
When Apple (AAPL.US) introduced the Vision Pro headset in early 2024, the global leading head-mounted application YouTube was surprisingly absent for a long time. Nearly two years later, Google (GOOGL.US) finally launched the visionOS version of the YouTube application.
When Apple Inc. (AAPL.US) launched the Vision Pro headset in early 2024, the popular YouTube app was surprisingly absent for a long time. After nearly two years, Alphabet Inc. Class C (GOOGL.US) finally made the visionOS version of the YouTube app available.
YouTube finally has a visionOS app that can be downloaded from the App Store. The app allows Vision Pro users to watch any video on YouTube, including 3D, 360-degree, and VR180 format videos, in addition to standard rectangular videos and Shorts. Videos can be played in 8K resolution on the Vision Pro M5. The app requires the visionOS 26.0 or higher system.
The Vision Pro, with a starting price of $3,499, has been seen by many as too expensive. Critics also point out that the headset is bulky, uncomfortable to wear, has relatively short battery life, and has a limited number of applications. Apple Inc. released an upgraded version with the M5 chip last October in an attempt to address some of these issues, extending battery life and redesigning the headband. Apple Inc. is expected to launch a low-priced, low-spec version this year.
The VR headset market is still dominated by Meta (META.US), with Quest leading with an 80% market share and a starting price of only $370. However, Meta reduced its digital marketing budget for this category last year. Counterpoint data shows that the overall VR headset market shrank by 14% annually.
It is reported that Apple Inc. has shifted its strategic focus to the development of AI smart glasses, and the extensive iteration plan for the Vision Pro has been shelved.
Apple Inc.'s stock price fell nearly 5% on Thursday, with the hardware sector under pressure as concerns about ongoing shortages in memory chip supply persist. Mark Patterson, Chief Financial Officer of Cisco Systems, Inc. (CSCO.US), stated at the earnings conference yesterday that rising memory costs have weighed on gross profit margins.
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