US Stock Market Move | Bilibili, Inc. Sponsored ADR Class Z (BILI.US) rose more than 3% in pre-market trading, with Bilibili UP main participating for the first time in the 2026 Spring Festival Gala.

On Wednesday, Bilibili, Inc. Sponsored ADR Class Z (BILI.US) rose more than 3% in pre-market trading, reaching $32.10 per share. In terms of news, on February 10th, China Central Television's "2026 Spring Festival Gala" announced a collaboration with the bullet screen video platform Bilibili for the first time, introducing UP main hosts to participate in this year's Spring Festival Gala. The Spring Festival Gala production team actively solicited opinions from Bilibili UP hosts during the planning process. Additionally, UP hosts were also involved in the creation and filming of a documentary about the Spring Festival Gala, which will be exclusively aired on Bilibili after the gala. In recent years, the Spring Festival Gala has become increasingly popular among young people. Data shows that in the 24th year of the Spring Festival Gala, young users aged 15-44 accounted for 51.59% of the viewers. During the 25th year of the Spring Festival Gala, the number of viewers watching the live stream on Bilibili exceeded 100 million, with 83% of them being under the age of 30. As young people have become the main audience for the Spring Festival Gala, the gala has been exploring more youthful content. In the 24th year, young people sang their favorite anime theme songs during the gala, and in the 25th year, the collaborative program "Spring Festival Red Packets" created with Bilibili garnered over 1 billion views, becoming the second most-watched program of the Snake Year Spring Festival Gala overseas.