HK Stock Market Move | POP MART (09992) surged by over 4% again. Sales of THE MONSTERS' full range of products worldwide exceeded 100 million units in 2025.

POP MART (09992) surged over 4%, up 4.2% as of the time of writing, closing at 268 Hong Kong dollars, with a turnover of 2.445 billion Hong Kong dollars. On the news front, on February 9th, POP MART announced that by 2025, the group's global sales for all IP and product categories will exceed 400 million units, with THE MONSTERS' global sales for all product categories exceeding 100 million units. Morgan Stanley believes that POP MART will see more surprises in product design this year, and the collaboration between the group's IP products Labubu and Moynat, reports of a Labubu movie being produced by Sony Pictures, as well as the addition of LVMH's CEO for China to the company's board of directors, demonstrate that POP MART's cultural influence is increasingly recognized by top industry leaders. The company is believed to have secured more effective marketing resources for its upcoming new products, which is crucial for increasing the popularity of its IP. Huaxi published a research report stating that on February 6th, the 2026 POP MART "Ride the Wave" theme annual conference was held at the Diamond Court of the Beijing National Tennis Center. The conference reviewed the key breakthroughs and highlights of 2025 and outlined a clearer direction and imagination space for the upcoming 2026. The bank believes that several new products from the company have performed well domestically and internationally recently, and expects the company's performance to start the new year on a positive note, bullish on the long-term commercial value of the IP operating platform.