Wanda Hotels and Resorts have reached a strategic cooperation agreement with Alipay to reshape the skiing vacation experience with smart services.

When smart technology meets snow holiday, a digital transformation of hotel services quietly begins. On February 9th, Wanda Hotels and Resorts announced that its Changbai Mountain Tourism Wanda International Resort has completed the upgrade of hotel rooms' smart door locks and corresponding systems, fully supporting Alipay's "Touch for Smart Stay". Users staying at Changbai Mountain Tourism Wanda International Resort no longer need to carry physical room keys; they can complete identity authentication, door opening, elevator use, and other services by simply touching their phones. As the first hotel group to fully integrate with Alipay's four core projects of "Touch for Smart Stay," Wanda Hotels and Resorts, with a strategic partnership with Alipay, aims to enhance guest experiences. Significant progress has been made in core areas such as "Touch for Smart Stay," cross-member benefits, and green stays, and these efforts have been first implemented at Changbai Mountain Tourism Wanda International Resort. For many skiing enthusiasts, it can be inconvenient to carry skiing gear and equipment, and physical room keys are prone to being lost or getting wet, presenting a pain point in the skiing holiday experience. One skiing enthusiast, Xiao Zhi, lamented, "Whether I put the key in my pocket or in a storage locker, I can't help but check my backpack or pockets every time before hitting the slopes, fearing that I might lose the key." With the implementation of Alipay's "Touch for Smart Stay" at Changbai Mountain Tourism Wanda International Resort, not only can the efficiency and convenience of guest check-in be improved, but also the traditional pain points of easily losing room keys and inconvenience in usage in a skiing scenario can be effectively addressed. With a secure mobile solution, the smoothness and comfort of skiing holidays for users will be significantly enhanced. Additionally, guests who use "Touch for Smart Stay" during their stay, bring their own toiletries, or choose green behaviors such as not changing towels and bedding daily, will receive energy in Ant Forest, participate in ecological protection, and form a virtuous cycle of "green stays" and user incentives. Another highlight of this strategic partnership is the deep integration of membership systems between the two parties. Wanda Hotels and Resorts' loyalty program "Wanda Club," as one of the preferred cooperative brands within Alipay's massive membership system of over 1 billion users, allows Alipay members to be accurately matched with "Wanda Club" members, with each level of membership enjoying exclusive benefits in cooperative scenarios. This move is beneficial for Wanda Hotels and Resorts to further expand their high-quality customer base, and it also brings more abundant member benefits and better service experiences to Alipay users. In October 2025, TONGCHENGTRAVEL announced the completion of the strategic acquisition of Wanda Hotels and Resorts. Currently in the peak season for ice and snow tourism, Changbai Mountain Tourism Wanda International Resort is a popular destination for many skiing enthusiasts. Data shows that during this year's New Year holiday, Changbai Mountain Tourism Wanda International Resort received over 17,000 visitors, an increase of about 34.4% compared to the previous year. With the upcoming "longest ever Spring Festival holiday," the number of visitors expected at Changbai Mountain Tourism Wanda International Resort is projected to continue growing significantly.