"Iphone Hermes Orange" becomes popular, Apple Inc. (AAPL.US) reverses the decline in sales in China with high recognition.

In the latest quarterly report for the first quarter of 2026, Apple Inc. (AAPL.US) disclosed that its revenue in the Greater China region reached $25.5 billion, a 38% year-on-year increase, significantly exceeding market expectations of $21.8 billion. CEO Cook specifically pointed out during the earnings call that iPhone set a sales record in this region, with one standout high-end model - the "Hermes Orange" color variant quickly becoming popular in the market, helping the Silicon Valley technology giant reverse the long-term sales decline it has faced in China, one of its largest markets. Analysts point out that the iPhone 17 series has significantly improved the recognition and high-end feel of the new models through design innovation, further solidifying Apple Inc.'s unique position in the Chinese market as a status symbol. Especially the new bright orange model launched last autumn, which has attracted thousands of fans to share unboxing posts and usage videos on social media since its release, showcasing their new devices. The model, highly reminiscent of the iconic orange color of the French luxury brand Hermes, has been nicknamed "Hermes Orange" by consumers, while Apple Inc. officially named it "Cosmic Orange." IDC's Senior Research Director, Nabila Bopar, commented, "This may seem simple, but it is precisely these significant changes in external design - particularly the introduction of the striking orange color - that have successfully attracted early adopters."