HK Stock Market Move | LAOPU GOLD (06181) rose 6% in the afternoon, Morgan Stanley is more optimistic about its performance during the Spring Festival consumption.

LAOPU GOLD (06181) rose 6% in the afternoon, up 6% as of the time of publication, at HKD 768, with a turnover of HKD 7.94 billion. On the news front, following the queue frenzy at LAOPU GOLD offline stores, on February 7, Shanghai Hang Lung Plaza, which gathers many international flagship brands, hosted the "Classic Heritage, Classic Living - LAOPU GOLD Classic Works Exhibition". LAOPU GOLD, after the "Golden Fetal Cloisonn Twelve Months Flower God Gold Cup", presented the "Twelve Months Flower God Lacquerware Cloisonn Gold Cup" with dazzling craftsmanship. According to a report by J.P. Morgan, the Spring Festival consumption performance of LAOPU GOLD is more optimistic than the market, due to brand equity enhancement, new product launches, attracting new customers, repeat purchases from existing customers, and favorable gold price trends. The group's steady performance should alleviate investors' concerns about recent high base effects and consumer behavior under gold price fluctuations. It is believed that its systematic development strategy (such as cautious store expansion, direct sales model, and differentiated service quality provided by selected/training teams) can benefit the most from experiential growth.