Mercedes-Benz officially joins JD.coms flagship store, further expanding the layout of high-end automotive brands on the platform.

On February 6th, the official flagship store of Mercedes-Benz officially settled on the JD.com (09618) platform, marking the further deepening of the global luxury car manufacturer's digital retail layout in the Chinese market. The flagship store will mainly sell selected original factory boutique products, personalized car accessories, brand-related peripherals, and some selected maintenance products under the Mercedes-Benz brand, aiming to provide consumers with a more direct and convenient channel to purchase original factory products. With this, the three major German luxury car brands - Mercedes-Benz, BMW, and Audi, have gathered on JD.com in the form of official flagship stores to establish online windows directly connecting the brand with consumers. This series of collaborations not only enrich the high-end brand matrix of JD.com's automotive section but also clearly reflects a profound digital transformation in the sales and marketing model of the automotive industry. In recent years, as consumers' demand for convenient, transparent, and standardized automotive services continues to rise, the presence of top automotive brands on JD.com better responds to this demand. In addition to Mercedes-Benz, other well-known domestic and foreign brands such as BMW, GAC Group, BYD Company Limited, Chongqing Changan Automobile, as well as new energy top brands like NIO, Li Auto, XPeng, and Tesla, have also set up brand flagship stores or self-operated flagship stores on JD.com. The form of a flagship store ensures the official authenticity of the products, transparent pricing, unified service standards, and efficient linkage with the brand's offline service system, providing consumers with a high-quality service experience covering the entire online and offline channels. For automotive brands, official flagship stores are not only important supplementary channels for product sales but also key touchpoints for brand display, user interaction, online experience, and private domain operation. On comprehensive retail platforms like JD.com, brands can efficiently reach potential customers across categories and enhance brand awareness among non-traditional automotive vertical consumers. The effects are also significant, for example, in December 2025, Li Auto's entry into JD.com's automotive sector resulted in the sale of over 2000 car charging piles in just 3 days, with a staggering 800% increase in related product search volume. JD.com's ability to attract numerous mainstream brands for cooperation lies in the integration of supply chain and service capabilities of Wuxi Online Offline Communication Information Technology Co., Ltd. Leveraging JD.com Group's strong retail supply chain system, the platform can ensure the authenticity traceability of products, efficient warehousing, and fast delivery. Furthermore, JD.com Automotive's efforts in building a offline service network in recent years are also notable, with over 4000 JD car care stores providing reliable support for online sales of automotive products, accessories, and services. The landing of the Mercedes-Benz official flagship store is another key milestone in JD.com Automotive's cooperation with high-end brands. It can be foreseen that as the cooperation deepens, the two parties may move beyond the initial product retail category and explore co-construction in broader areas. In the future, JD.com Automotive will continue to collaborate with more automotive brands, continuously improve the product and service chain, and create a one-stop automotive life experience for users.