The Spring Festival is popular in Italy to watch the Winter Olympics, with Milan hotel bookings increasing by over 200% compared to last year.

As the opening ceremony of the Milan Winter Olympics approaches on February 6, the popularity of winter Olympics viewing and travel has rapidly increased, with a significant growth in tourism bookings in Milan and major cities in Italy. Data from TONGCHENGTRAVEL (00780) platform shows that local hotel bookings in Milan have increased by over 200% compared to the same period after the opening of the Winter Olympics. The substantial increase in travel demand has driven up hotel prices in Milan rapidly, with the average nightly price of Milan hotels approaching nearly 4000 RMB as of February 4, an increase of over 140% compared to the previous month, and an increase of more than 80% compared to the same period last year. According to data released by TONGCHENGTRAVEL on Chinese New Year outbound travel, Italy ranks among popular long-haul destinations, and the demand for travel to Italy during the Chinese New Year has further increased due to the viewing and travel demand brought by the Milan Winter Olympics. TONGCHENGTRAVEL platform data shows that as of February 4, hotel bookings in Milan during the Chinese New Year have increased by over 200% compared to the same period last year, with the average nightly price increasing by over 140% compared to the previous month, and an increase of over 80% compared to the same period last year. Driven by the viewing and travel demand of the Milan Winter Olympics, the travel popularity of historic and cultural cities in Italy such as Venice, Pisa, and Naples has also increased significantly, with hotel prices during the Chinese New Year period rising by over 60% compared to the same period last year. Data from TONGCHENGTRAVEL platform as of February 4 shows that the core source markets for outbound travel to Italy during the Chinese New Year are mainly distributed in Shanghai, Beijing, Guangzhou, Chengdu, Nanjing, and Wuhan, among others. The popularity of flight bookings from Shanghai and Chengdu to Italy has increased by over 130% compared to the same period last year. The person in charge of TONGCHENGTRAVEL's vacation business stated that the Milan Winter Olympics coincides with the Chinese New Year holiday, making destinations such as Milan in Italy a popular option for European travel this Chinese New Year. Multiple European travel routes covering historic and cultural cities in Italy such as Milan, Venice, Rome, and Pisa are available on the TONGCHENGTRAVEL platform, fully considering the travel and sightseeing needs of some tourists after viewing the Winter Olympics.