RENRUI HR (06919) acquires Hong Kong insurance broker: Anchoring the wave of globalization, restructuring the new ecosystem of "human resources + risk control" services

In the current wave of globalization and deep restructuring of the geopolitical landscape, the pace at which Chinese enterprises "go global" has never been so firm, nor so complex. Compliance with labor laws, cross-border risks, cultural conflicts, and response to emergencies are no longer marginal challenges, but core variables that determine the success or failure of overseas ventures. Against this background, RENRUI HR (06919), a leading integrated human resources service provider and digital technology solutions provider in China, announced the completion of its acquisition of Zhicheng Wealth Advisors Limited, a licensed insurance brokerage company in Hong Kong. Upon completion of the acquisition, Zhicheng Wealth will be renamed as "Ruibao International Wealth Management Limited". This move is not just a simple business expansion, but a well-thought-out strategic leap: officially establishing a "global human resources + all-risk insurance" outbound service ecosystem, providing Chinese enterprises with a one-stop closed-loop solution from human resource allocation to risk mitigation for their overseas ventures. This move brings to mind the development paths of global human resources giants - whether it is Aon, Mercer, or Marsh McLennan, their core competitiveness has long surpassed traditional recruitment or payroll outsourcing and embedded financial and protection services such as insurance, risk management, health benefits, and wealth planning deeply into the human resources value chain. Among these world-class enterprises, insurance and related risk management businesses generally contribute more than 30% of revenue and have become the most sticky and profitable sectors. RENRUI HR's move is a benchmarking of international standards, taking a crucial step for Chinese domestic human resources service providers to evolve into high-end comprehensive solutions providers. As a leader in the industry with over a decade of experience, RENRUI HR has built a complete service system covering general service outsourcing, digital technology and cloud services, professional recruitment, and digital operations. Especially in the field of overseas ventures, the company has provided services to numerous Chinese enterprises expanding globally, accumulating profound experience in localized labor practices and cross-border compliance management. However, past service chains only focused on the management of "people," and true global operations require a safety net - this is where the value of insurance and risk management lies. Zhang Jianguo, Chairman of RENRUI HR, has a deep insight into the opportunities and challenges for Chinese enterprises in the process of globalization. He emphasized, "Currently, the globalization process of Chinese enterprises is accelerating at an unprecedented speed, however, labor compliance, cross-border labor protection, geopolitical fluctuations, and response to emergencies are like multiple barriers on the road to expanding overseas for enterprises, becoming key bottlenecks that restrict business development." In Zhang's view, the core logic of this acquisition is to leverage the human resources network as a base, graft professional insurance brokerage capabilities, and create an integrated effect of "1+1>2" - through customized "full-cycle human management + full-scenario risk control" solutions, not only reducing the management complexity of enterprise overseas operations but also strengthening their resilience against risks, enabling entrepreneurs to truly "dare to go global, land steadily, and develop steadily." This collaborative value is specifically reflected in two dimensions: Firstly, service closure seamless connection, achieving "one-stop service". Leveraging RENRUI HR's global human resources service network, customers can obtain core services such as overseas recruitment, employee dispatch, payroll tax compliance, and compliance consultation, while directly embedding customized insurance product solutions such as group medical insurance, employer liability insurance, cross-border work injury protection, and executive liability insurance. With no need to interface with multiple vendors or repeatedly communicate requirements, human resource allocation and risk solutions can be completed on the same platform and by the same service team, greatly improving efficiency and reducing coordination costs. Secondly, comprehensive risk coverage without blind spots, building a "three-tier protection system". Based on a deep understanding of the pain points of enterprises going overseas, RENRUI HR accurately embeds insurance capabilities into critical scenarios: Preventive measures: through compliance diagnostics, optimization of labor structure, and pre-design of insurance programs, potential legal and labor disputes are avoided; Responsive measures: in response to overseas business travel accidents, sudden illnesses, supply chain disruptions, etc., fast claims channels and emergency support are provided; Safety net after the fact: through tools such as employer liability insurance, director's and officer's liability insurance, political risk insurance, major losses are hedged, ensuring the sustainable operation of the enterprise. This fusion model of "human resources + insurance" not only fills the gap in risk control dimensions of traditional human resources services but also redefines the essence of "going global services" - from mere execution support to strategic-level risk governance partners. Industry observers point out that RENRUI HR's acquisition of Zhicheng Wealth has industry benchmark significance. In the trend of global human resources services evolving towards "comprehensive welfare and risk management," Chinese service providers have long focused on executive outsourcing, lacking high-value-added financial collaborative capabilities. RENRUI HR is breaking through first, not only strengthening its own moat but also driving the entire industry's transformation from a "cost center" to a "value center." Looking ahead, RENRUI HR will use this acquisition as a pivot to further expand its service boundaries - extending from enterprise-level risk management to personal-level health management, tax planning, wealth protection, and other scenarios, building a global welfare ecosystem covering "enterprise-employee-family". This is not just a business model upgrade, but also a deep response to the mission of Chinese enterprises going global: behind every Chinese enterprise bravely venturing into the world, there is a "full-cycle escort" worth trusting.