The total sales value of the retail industry in Hong Kong in 2025 is tentatively estimated at HK$380.5 billion, an increase of 1% year-on-year.

On February 3, the Census and Statistics Department of the Hong Kong Special Administrative Region Government released the latest figures on retail sales. The provisional estimate of the total value of retail sales in December 2025 was HK$35 billion, an increase of 6.6% compared to the same month in 2024. The revised estimate for total retail sales value in November 2025 showed a 6.5% increase compared to November 2024. In December 2025, online sales accounted for 8.8% of the total retail sales value. The provisional estimate for online retail sales value in that month was HK$31 billion, a 30.9% increase from December 2024. The revised estimate for online retail sales value in November 2025 showed a 28.4% increase compared to November 2024. After adjusting for price changes, the provisional estimate for the total retail sales quantity in December 2025 showed a 5.1% increase from December 2024. The revised estimate for total retail sales quantity in November 2025 showed a 4.4% increase compared to November 2024. Analyzing the provisional estimate of sales value by main categories of retailers in December 2025 compared to December 2024, sales value for jewelry, watches, and precious gifts increased by 14.3%. This was followed by other uncategorized consumer goods (7.5% increase); electrical and other uncategorized durable consumer goods (58.9% increase); supermarket goods (0.3% increase); food, alcoholic drinks, and tobacco (0.5% increase); drugs and cosmetics (0.6% increase); automobiles and auto parts (8.9% increase); books, stationery, and gifts (6.7% increase); and eyewear stores (5.2% increase). On the other hand, comparing December 2025 to December 2024, the sales value of clothing decreased by 10.3%. This was followed by department store goods (4.6% decrease); fuels (12.8% decrease); shoes, related products, and other clothing accessories (10.0% decrease); Chinese medicine (2.1% decrease); and furniture and fixtures (7.9% decrease). Comparing the fourth quarter of 2025 to the third quarter, the provisional estimate of seasonally adjusted total retail sales value increased by 1.2%, while the provisional estimate of seasonally adjusted total retail sales quantity decreased by 0.4%. The provisional estimate for the total retail sales value for the whole year of 2025 was HK$380.5 billion, a 1.0% increase from 2024, while the total sales quantity remained at a similar level to the previous year. The provisional estimate for the total online retail sales value for the whole year of 2025 was HK$35.7 billion, a 12.8% increase from 2024. Analyzing the provisional estimate of sales value by main categories of retailers for the whole year of 2025 compared to 2024, other uncategorized consumer goods saw a 6.2% increase in sales value. This was followed by jewelry, watches, and precious gifts (1.9% increase); electrical and other uncategorized durable consumer goods (14.3% increase); food, alcoholic drinks, and tobacco (1.6% increase); drugs and cosmetics (4.2% increase); and eyewear stores (0.2% increase). On the other hand, comparing the whole year of 2025 to 2024, supermarket goods saw a 0.6% decrease in sales value. This was followed by clothing (3.4% decrease); department store goods (0.1% decrease); automobiles and auto parts (24.9% decrease); fuels (9.7% decrease); books, stationery, and gifts (less than 0.05% decrease); shoes, related products, and other clothing accessories (6.5% decrease); furniture and fixtures (13.9% decrease); and Chinese medicine (1.4% decrease). A government spokesperson stated that the total retail sales value continued to steadily recover in December, with a further 6.6% year-on-year increase. For the whole year of 2025, the total retail sales value experienced mild growth. Looking ahead, with the support of a positive economic growth trajectory, the local consumption atmosphere is improving. Coupled with the significant growth in visitor numbers to Hong Kong, the retail business is expected to continue to thrive.