Hong Kong Tourism Board: Hotel booking rate for Lunar New Year at 70-80%, expected to continue rising with visitors from mainland China.

16:06 03/02/2026

The booking rate for small to medium-sized hotels for the Lunar New Year exceeds 80%, while some large hotels also have booking rates of 70% to 80%. The high-speed railway tickets for Lunar New Year have just gone on sale, with nearly 40% of the trips from Shenzhen North to Hong Kong selling out as soon as they were available. With two weeks still remaining until Lunar New Year, it is expected that the hotel booking rate will continue to rise.

Mainland China will have a 9-day Lunar New Year holiday starting on February 15th. Kenneth Wong, Executive Director of the Hong Kong Tourism Board, said that since last week, Hong Kong has been receiving an average of about 130,000 visitors daily, reflecting that mainland tourists are gradually coming to Hong Kong. The Lunar New Year hotel bookings for small and medium-sized hotels have exceeded 80%, while some large hotels have a booking rate of 70% to 80%. The high-speed rail tickets for the Lunar New Year have just gone on sale, and nearly 40% of the trains from Shenzhen to Hong Kong were already sold out shortly after the tickets became available. With two weeks left until the Lunar New Year, it is expected that hotel booking rates will continue to rise. Wong pointed out that the Spring Festival travel season in mainland China has begun, with kindergartens and some universities starting their winter holidays last week. Mainland visitors, especially family and middle-class tourists, have gradually been coming to Hong Kong. Mainland visitors are familiar with the process of traveling to Hong Kong, know that capacity at border checkpoints is limited, and will not all rush to visit Hong Kong on the first or second day of the Lunar New Year, choosing instead to travel at off-peak times. Regarding outbound travel by Hong Kong residents, Wong believes that due to the cold weather, fewer people are choosing popular destinations like Japan, and are instead opting for short-haul trips to destinations such as the Greater Bay Area, Southeast Asia, South Korea, and Taiwan.

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