Long-term potential of BIGO Ads is emerging, becoming one of the essential channels for precise customer acquisition.

With the continuous growth of the internet advertising industry, platforms with scale capabilities and technological accumulation are becoming important choices for advertisers to allocate their medium- to long-term budgets. Recently, BIGO Ads, a programmatic advertising platform under JOYY, Inc. Sponsored ADR Class A group (JOYY.US), has been endorsed by the leading attribution platform Singular and the global advertising traffic monitoring agency Pixalate, gradually establishing its dominant position in the field of precise customer acquisition. Endorsement from the leading attribution platform: BIGO Ads emerges as a mainstream customer acquisition channel As a leading marketing promotion data analysis and third-party attribution analysis platform, Singular has long been regarded by advertisers and developers as an important reference for evaluating customer acquisition channel performance. Its data samples cover billions of dollars in advertising expenditures and trillions of ad impressions, making it highly credible in the industry. In Singular's "2025 Q3 Comprehensive Performance of Advertising Networks- Growth of Advertisers" list, BIGO Ads performed impressively: ranking 9th on the overall platform and 7th on the Android platform. In core regions such as the United States and Europe, advertisers in industries such as casual games, tools, entertainment, e-commerce, and web continue to increase their budget allocations to BIGO Ads. Leveraging AI-driven targeting optimization capabilities, multi-region traffic supply, and localized delivery support, BIGO Ads further expands its base of advertiser partnerships. Industry experts believe that Singular's relevant lists provide market-level references from the perspective of advertiser growth rankings. BIGO Ads' ranking in this list shows that its recognition among the advertiser group is continuously improving. Through cooperation with Pixalate, traffic quality continues to improve While gaining scale and market recognition, BIGO Ads continues to strengthen its traffic quality governance capabilities within the app ecosystem. Recently, BIGO Ads announced a deepening of its collaboration with the global leading advertising traffic monitoring agency Pixalate, providing advertisers with a more reliable delivery environment and supporting developers in building a healthier and more efficient in-app advertising monetization system. It is widely believed within the industry that BIGO Ads' continuous advancement of its Traffic Quality Enhancement Program helps significantly increase advertisers' trust in the delivery environment. For BIGO Ads, this can strengthen the overall attractiveness of its advertising resources in terms of delivery stability and predictability of effectiveness. This not only helps enhance BIGO Ads' channel priority in the minds of advertisers but also lays a foundation for the sustainability of its business model. From Singular's industry rankings to the cooperation with Pixalate, overall, as the second growth curve under the JOYY, Inc. Sponsored ADR Class A group, BIGO Ads is gradually solidifying its market position as the preferred channel for precise customer acquisition. With the ongoing trend of global advertisers increasing investments in high-quality traffic, BIGO Ads' market share is expected to further consolidate, with revenue scale and profitability poised to increase.