Ministry of Commerce and 9 other units: Encourage financial institutions to cooperate with key merchants to launch consumer red envelopes, consumer discounts and other preferential measures.

On February 2nd, the Ministry of Commerce and 9 other units issued a notice on the issuance of the "2026 'Happy Shopping New Year' Spring Festival Special Activity Plan". The notice proposes to increase financial support. It encourages financial institutions to cooperate with key merchants to plan exclusive Spring Festival activities, offer consumer red packets, consumer discounts, and other benefits to expand the coverage of activities. In conjunction with local consumption promotion activities, discounts on payments, points redemption, and other preferential measures will be introduced to encourage the use of DIGIHUMAN RMB smart contract consumer red packets. It aims to meet small cash demands and strengthen mobile red packet technology support. Financial institutions will ensure an appropriate number of branches remain open to meet the financial service needs of the public. The plan also indicates support for cross-industry integration. It encourages businesses in sectors such as catering and accommodation, cultural and tourism attractions, theater performances, art exhibitions, sports events, and transportation to collaborate and release "Happy Shopping Spring Festival Ticket Benefits". For example, hotels offering accommodation may include complimentary tickets to attractions, restaurants offering discounts on movie tickets, and audience members receiving discounts on taxi rides to connect typical Spring Festival consumption scenarios. It highlights the role of online platforms in driving traffic and encourages consumers to "book online and experience offline" to promote balanced development for Wuxi Online Offline Communication Information Technology Co., Ltd. The original text can be found below: Notice of the Ministry of Commerce and 9 other units on the issuance of the "2026 'Happy Shopping New Year' Spring Festival Special Activity Plan" The Publicity Department of the Central Committee of the CPC, the State Internet Information Office, the Ministry of Commerce, the Ministry of Culture and Tourism, the People's Bank of China, the China Banking and Insurance Regulatory Commission, the General Administration of Press and Publication, Radio, Film and Television, the General Administration of Sports, the Central Radio and Television Station, the Civil Aviation Administration of China, the China State Railway Group Co., Ltd., party committee publicity departments of provinces, autonomous regions, municipalities directly under the Central Government, planned single-city cities, the Internet, Commerce, Culture and Tourism, radio, television and sports authorities, the Shanghai headquarters of the People's Bank of China, branches of provinces, autonomous regions, municipalities directly under the Central Government, and single-city cities, regulatory bureaus of the China Banking and Insurance Regulatory Commission, civil aviation regional administrations, railway bureaus, and group companies: In order to implement the spirit of the fourth plenary session of the 20th Central Committee of the CPC and the Central Economic Work Conference, in accordance with the deployment of the State Council, to promote the festive market, stimulate consumer vitality, better meet the needs of the people for a better life. The Ministry of Commerce, in conjunction with relevant departments, has developed the "2026 'Happy Shopping New Year' Spring Festival Special Activity Plan", which is hereby issued. All regions and departments are requested to raise political awareness, strengthen organizational leadership, improve work mechanisms, strengthen collaborative linkages, and ensure the effectiveness of the activities; strengthen festival market monitoring, use big data and other means to comprehensively evaluate the effectiveness of the activities from multiple dimensions, and reflect the situation of the Spring Festival consumption market in an all-round way; coordinate development and safety, strictly implement the requirements of safe production, and ensure the orderly and safe conduct of all activities. Ministry of Commerce Publicity Department of the Central Committee of the CPC Ministry of Culture and Tourism People's Bank of China China Banking and Insurance Regulatory Commission General Administration of Press and Publication, Radio, Film, and Television State General Administration of Sports Civil Aviation Administration of China China State Railway Group Co., Ltd. January 23, 2026 "2026 'Happy Shopping New Year' Spring Festival Special Activity Plan" The 2026 Spring Festival will usher in a 9-day holiday, in order to promote the festive market, enrich the cultural life of the people, stimulate holiday consumption vitality, and create a nationwide linkage and enjoyment of the Spring Festival consumption feast. In conjunction with the cultural connotation of the Year of the Horse in the lunar calendar and the characteristics of Spring Festival consumption, this plan is formulated. I. Working Train of Thought In implementing the series of decisions and arrangements of the CPC Central Committee and the State Council to expand domestic demand and stimulate consumption, deepen the implementation of the special action to boost consumption, create the "Buy in China" brand, adhere to government guidance, market leadership, and full public participation. Focus on core needs such as traditional culture, family reunion, shopping, and travel, and focus on new economic models, digital consumption, green consumption, intelligent consumption, healthy consumption, inbound consumption, etc. Through the integration of business, travel, culture, sports, health, and Wuxi Online Offline Communication Information Technology Co., Ltd., organize colorful and popular Spring Festival consumption promotion activities that are pleasing to the public, expand the supply of high-quality goods and services, enrich diverse consumption scenarios, stimulate the vitality of physical commerce, and better meet the needs of the people for a better life. II. Activity Time February 15-23, 2026 (9-day Spring Festival holiday) III. Activity Logo Design a unified activity logo (see below). All departments, local governments, relevant departments, and business associations, financial institutions, and operators participating in the activities should uniformly use the activity logo in promotional materials. Various units and operators offering red envelopes, points, vouchers, and coupons should uniformly use the activity name and logo. IV. Activity Content 1. Good Eat: Taste the New Year. Combined with the Chinese food festival and the old brand carnival, organize famous restaurants, old brand catering companies, local specialties such as snacks, etc., to launch New Year's Eve dinner sets, Spring Festival reunion banquets, and food value-added services, such as on-site performances, free snacks, lucky draws, etc. Encourage the release of food maps in various places, combine local realities to set up food fairs in pedestrian streets, parks, communities, etc., hold food competitions, chef competitions, showcase my family's reunion dinner, and promote festival best-selling products through various food events, attract more people to "find Chinese New Year flavors" together. 2. Good Live: Enjoying the New Year with Dragon and Horse. Jointly operate home furnishings stores, home appliance brands, home decoration companies to launch the "Spring Festival Home Renewal" promotion for the benefit of the people. Organize chain hotels, boutique inns, resorts, etc., to carry out the "Good Living" theme activities for the Spring Festival, offering continuous stay discounts, family suite packages, Spring Festival welcome gifts, off-peak accommodation vouchers, and other preferential measures. 3. Good Travel: Strolling through the Spring with a Horse. Civil aviation and railway departments increase capacity and optimize air-rail intermodal products. Encourage airlines to conduct ticket draws, provide special Chinese New Year meals, and work with airports to enrich aviation and cultural tourism product offerings, optimize special needs passenger services. The railway department raises the capacity for holiday transportation, increases discounts on train tickets during non-peak periods and on certain transportation routes, expands the implementation scope of "quiet carriages," and introduces conveniences such as luggage delivery and ski equipment services. Encourage various regions to guide gas stations to set up "Spring Supply Stations" to provide hot water, emergency medicine, and other convenient services. 4. Good Trip: Enjoy the Mountains and Rivers. Launch a national Spring Festival cultural and tourism consumption month activity, combine the characteristics of winter and the Spring Festival, introduce seasonal and festive cultural tourism activities and consumer welfare measures. Support various regions in holding temple fairs, lantern festivals, intangible cultural heritage performances, cultural and historical exhibitions, winter carnivals, etc. Launch activities such as "Travel with Movies," "Appreciate Intangible Cultural Heritage with Movies," and "Travel with Intangible Cultural Heritage." The railway department organizes special tourist trains. Support business entities in the cultural and tourism sector to offer early bird tickets and guide consumers to travel off-peak. 5. Good Buy: Continuous Gift Giving. Organize hundreds of streets, thousands of circles, and tens of thousands of stores to hold the "Continuous Gift Giving" activity, guide key business districts (pedestrian streets), brand stores, tax refund stores, and other offline entities to prepare high-quality goods, and collaborate to offer promotions that benefit the public. Encourage shopping malls, pedestrian streets, nighttime cultural and tourism consumption aggregation areas, community parks, etc., to set up market areas and hold New Year goods exhibitions. Conduct intangible cultural heritage shopping months, online New Year goods festivals, and Chinese-style foreign trade quality products, select trendy domestic goods, international boutique products, foreign trade quality products to make global goods become Chinese New Year goods. Support counties to hold large New Year goods markets, organize local specialty products to enter business districts, scenic spots, communities, encourage shopping malls, supermarkets, express delivery services, agricultural wholesale markets, etc., to arrange business hours reasonably. 6. Good Fun: Making Fun and Celebrating the Spring. Encourage various regions to offer Spring Festival movie promotions, and conduct "Follow the Movies and Appreciate Delicacies" and other New Years welfare activities. Encourage art troupes to perform special Spring Festival plays. Advocate for cultural workers to combine family visits and outings, and carry out public welfare performances, New Year book sharing, and other cultural activities in parks, communities, and rural areas. Organize a nationwide New Year fitness event, and conduct a variety of mass sports events and activities. Encourage popular museums, art galleries, and other cultural venues to extend their opening hours during the Spring Festival period, expand reception capacities, support public sports venues that meet the conditions to be open for free or at low cost according to local conditions. V. Support Measures 1. Conduct lottery invoices. Guide pilot cities for lottery invoices to carefully design schemes, increase prize money during the Spring Festival, and allow consumers to win prizes, add joy, and enjoy real benefits through consumption. Encourage other regions to integrate resources and organize shopping lotteries, consumption subsidies, consumption vouchers, and other activities according to local conditions, attracting widespread consumer participation. 2. Increase the trade-in subsidy. Encourage regions to increase the number of trade-in subsidies for consumer goods during the Spring Festival and increase support for offline physical retail, mobilize companies to continue to hold automobile, home appliance, digital, and smart product-related sales exhibitions during the Spring Festival, guide enterprises to create smart terminals and other product experience zones, provide more discounts to customers who experience in-store, increase policy interpretation and offline experiential consumer promotion efforts, create a strong atmosphere for exchanging old items for new ones. 3. Increase financial support. Encourage financial institutions to cooperate with key merchants to plan exclusive Spring Festival activities, offer consumer red packets, consumer discounts, and expand the coverage of activities. In conjunction with local consumption promotion activities, introduce discounts on payments, points redemption, and other preferential measures, encouraging the use of DIGIHUMAN RMB smart contract consumer red packets. Meet the demand for small cash transactions, enhance mobile red packet technology support. Financial institutions ensure an appropriate number of branch locations remain open to meet the financial service needs of the public. 4. Support cross-industry integration. Encourage various regions to mobilize businesses in the catering and accommodation sectors, cultural and tourism attractions, theater performances, art exhibitions, sports events, transportation, and other sectors to jointly promote "Happy Shopping Spring Festival Ticket Benefits," such as offering hotel guests complimentary tickets to attractions, dining patrons receiving movie ticket discounts, audience members receiving taxi discount coupons, connecting typical Spring Festival consumption scenarios. Leverage the role of online platform companies to drive traffic, encourage consumers to "book online and experience offline" to promote balanced development for Wuxi Online Offline Communication Information Technology Co., Ltd. 5. Facilitate inbound consumption. Encourage various regions to release multicultural Spring Festival customs maps, guide international tourists to participate in and experience Chinese intangible cultural heritage and folk activities. Increase investment in capacity on international routes according to market demand, provide inbound travel "aviation + cultural tourism" combined products. Focus on key scenarios, continue to improve payment environments such as bank cards, mobile payments, and cash services, and facilitate payments for inbound tourists. This article was selected from the official website of the Ministry of Commerce and edited by GMTEight: Feng Qiuyi.