HK Stock Market Move | EAST BUY(01797) rose more than 9% at one point, with the stock price increasing nearly 30% in the past three days. It was previously announced that the company achieved a profit in the first half of the fiscal year.

EAST BUY (01797) surged more than 9% once, and its stock price has accumulated nearly 30% after the performance announcement. As of the time of writing, it has risen by 5.1% to HK$28.04, with a turnover of HK$4.58 billion. On the news front, EAST BUY recently released its performance for the six months ended November 30, 2025. The group's total revenue for the period was RMB 2.312 billion, an increase of 5.7% year-on-year; the net profit attributable to owners of the company was RMB 239 million, turning from a loss to a profit year-on-year. During the same period, the gross profit reached RMB 841.6 million, an increase of 14.5% year-on-year, exceeding the revenue growth rate. The gross profit margin increased from 33.6% to 36.4%. Shenwan Hongyuan Group believes that due to the company's active promotion of a strategy with multiple live broadcast rooms and multiple hosts, continuous development of high-margin self-owned products, and advantage in content in the GEO marketing environment, the gross profit margin improvement in 1HFY26 is strong.