HK Stock Market Move | POP MART (09992) has risen by nearly 3% recently and announced that London will be the location of its European headquarters. The company continues to explore the creative value of intellectual property (IP).

POP MART (09992) rose nearly 3%, rising 2.86% to HKD 230 at the time of writing, with a turnover of HKD 428 million. On the news front, on January 30th, according to market media reports, at the parallel forum "CEO Roundtable" of the China-UK Business Forum, POP MART founder and CEO Wang Ning announced that London would be the location of its European headquarters. In the future, 27 new stores will be added in Europe, including 7 offline stores in the UK, such as Birmingham, Cardiff, and London Oxford Street flagship stores, creating more than 150 job opportunities in the UK. Wang Ning emphasized that London, as the core of the global creative ecology, is an important choice for the brand to establish roots in Europe and deepen its presence in the global market. With the establishment of the European headquarters, POP MART will further integrate global creative resources, collaborate with outstanding artists in Europe, continue to explore the creative value of IP, and promote the exchange and integration of Chinese and foreign trendy cultures.