Horizon (09660) dominates the ADAS market, high-end comprehensive explosion, and the competition for advanced intelligent driving in 2026 may usher in a major change.

At the end of 2025, various rankings in the field of intelligent driving were intensively released. Among them, the latest 2025 Intelligent Driving Computing Chip Ranking released by the High-end Artificial Intelligence Automotive Research Institute clearly outlines the competitive landscape of the current industry: the overall market shows the Matthew effect, with a high concentration of leading players in the intelligent driving chip market, and leading players are entering the high-end intelligent driving market with a significant growth rate. Data shows that in the fields of ADAS front-view integrated machine and small-area control computing chips, Horizon (09660) monopolizes nearly half of the market with a market share of 47.66%, ranking first in the market share of independent brand ADAS for two consecutive years, and together with the second-place Mobileye, they account for 70% of the market. The third to fifth place manufacturers only share less than 20% of the market. It is reported that Horizon's 6B journey is accelerating its penetration into the ADAS market, products developed based on this chip by companies like Bosch and IMOTIONTECH have secured deals with automakers; collaborations with top tier1 companies like SeeWay.ai Co., Ltd., Continental, and others have also secured deals with automakers, accumulating deals with over 10 brands, and the leading advantage will further consolidate in the future. The high-end intelligent driving computing chip market that supports urban NOA experienced a big breakthrough in 2025. Data shows that in the Chinese market (excluding imports and exports), the delivery of urban NOA models with front-loading standard equipment (including limited-time free promotions) reached 2.0709 million vehicles, a year-on-year increase of 155.83%, and a penetration rate of 15.18%; urban NOA functions are gradually penetrating the mainstream price range of the middle to high-end, effectively driving the mass production of high-end intelligent driving computing platforms. In the urban NOA computing chip market, the concentration of leading players is more prominent, with the top three companies including Nvidia, Huawei, and Horizon holding a combined market share of 90%. Nvidia remains in the lead, with a market share leading Huawei by approximately 26%; the third-place Horizon relies on the 6M/6P journey in 2025 to start mass production and installation, becoming one of the fastest-growing companies in the urban NOA market share, with not too much of a gap compared to Huawei. It is worth noting that with the continuous mass production and delivery of Horizon's HSD, and the joint efforts of domestic and foreign Tier1 manufacturers to promote the mass production penetration of urban NOA based on a single 6M journey into the 100,000 yuan national car market, it may trigger more intense competition in the high-end intelligent driving market in 2026. As end-to-end technology matures, product experience breaks through, and cost trends decline, the high-end intelligent driving market in 2026 may face a major change. In a background where the proportion of self-developed by car manufacturers is still limited, players who adhere to the integrated software and hardware route, relying on the synergistic capabilities of chips, algorithms, systems, and ecosystems, as well as the advantage of mass production, are more competitive in the long-term market, and their market share is expected to continue to rise, further expanding their leading advantage.