HK Stock Market Move | english: EAST BUY(01797) rose by more than 4% again, turning losses into profits in the first half of the fiscal year, with gross profit margin increasing to 36.4%

EAST BUY (01797) rose by more than 4%, following a surge of over 14% yesterday. As of the time of writing, it has increased by 4.2% to 26.3 Hong Kong dollars, with a trading volume of 3.62 billion Hong Kong dollars. In terms of news, EAST BUY recently released its performance for the six months ending November 30, 2025. The group achieved a total revenue of 2.312 billion RMB, a year-on-year increase of 5.7%; the net profit attributable to the owners of the company was 239 million RMB, turning losses into profits. During the same period, the gross profit reached 841.6 million RMB, a year-on-year increase of 14.5%, exceeding the revenue growth rate, and the gross profit margin increased from 33.6% to 36.4%. Citigroup issued a research report, giving EAST BUY a target price of 33 Hong Kong dollars and a "buy" rating. The bank pointed out that although the total gross merchandise volume (GMV) declined by 14.6% to 4.1 billion RMB due to business spin-offs, core revenue grew by 17% to 2.31 billion RMB after excluding the impact of "Hui Tong Xing", supported by the expansion of product portfolio and strong performance of the App. At the same time, through strict operational control, the number of employees has been reduced by 26% and total compensation has decreased by 35%, further consolidating profitability.