US Stock Market Move | Ethos Technologies (LIFE.US) enters the US stock market, opening with a drop of more than 13%.

On Thursday, Ethos Technologies (LIFE.US) debuted on the US stock market, opening at a price of $16.52, down more than 13% from the IPO price of $19. Ethos was founded in 2016 and is headquartered in San Francisco, California, USA. The company operates a digital platform that integrates life insurance sales, underwriting, policy issuance, payments, and management. The platform processes insurance applications and policy services for consumers, provides sales and policy management tools for agents, and offers underwriting and management support for insurance companies. As of September 30, 2025, the platform has activated 480,000 policies. Data shows that the company had revenue of $344 million in the 12 months ending September 30, 2025.