Brazilian digital banking platform operator PicS (PICS.US) will debut on the Nasdaq tonight with an IPO pricing of $19 per share.
Brazilian digital banking platform operator PicPay set the pricing for its initial public offering (IPO) at $19 per share, at the high end of the previously announced price range of $16-19 per share.
Brazilian digital banking platform operator PicS (PicPay) priced its initial public offering (IPO) at $19 per share, at the top end of the previously announced price range of $16-$19 per share. The company will issue 22.9 million shares at this price, raising $434 million. Based on the offering price, the company's market value is $2.5 billion, a 9% increase from previous expectations. The company is set to debut on the Nasdaq on Thursday, January 29, with the stock ticker "PICS".
PicS will become the first Brazilian company to complete a US IPO since Nu Holdings raised $2.6 billion in 2021. PicS operates under the name PicPay, providing digital financial services platform for consumers and small businesses in Brazil. As of September 30, 2025, it had 42 million active consumers per quarter and around 812,000 active businesses accepting its payment network. Services offered include wallet and banking services such as Pix instant payments, peer-to-peer transfers, bill payments, card services, loans, insurance, and investments. The platform also operates PicPay Shop (shopping) and PicPay Ads (advertising) businesses, providing merchant acquiring services through QR codes, e-commerce, POS terminals, and mobile contactless payments. Data shows that the company generated revenue of $1.7 billion in the 12 months leading up to September 30, 2025.
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