Online life insurance service provider Ethos (LIFE.US) will debut on Nasdaq tonight: IPO price is set at $19, raising around $200 million.

According to informed sources, online life insurance service provider Ethos Technologies (LIFE.US) has priced its initial public offering (IPO) in the United States at $19 per share. The pricing is exactly at the midpoint of the previously announced range of $18 to $20 per share. It is reported that the company issued a total of 10.5 million common shares in this IPO, with about half being newly issued by the company and the other half being transferred by existing shareholders, raising up to $210.5 million in total. At a price of $19 per share, Ethos has a fully diluted market value of approximately $1.3 billion, although it has fallen from the $2.7 billion valuation when it was led by SoftBank Vision Fund in 2021. However, in the current capital market environment, this pricing reflects investors' solid expectations for quality assets in the insurance technology sector. In terms of financial performance, Ethos has demonstrated profitability beyond that of its peer startups. According to the prospectus submitted to the U.S. Securities and Exchange Commission (SEC), in the nine months ending September 30, 2025, the company generated revenues of $277.5 million and achieved a net profit of $46.6 million. Compared to other insurance technology companies that are still in significant financial losses, Ethos has successfully maintained a healthy profit curve while achieving rapid growth with its simplified underwriting model based on big data and machine learning. This has been a key support for its successful pricing in a market fluctuation period. Founded in 2016 and headquartered in San Francisco, California, the company operates a digital platform that integrates functions such as life insurance distribution, underwriting, policy issuance, payments, and management. The platform is responsible for processing consumer applications and services, providing sales and policy management tools for agents, and providing underwriting and management support for underwriters. Ethos states that its platform, along with its underwriting engine, has changed the way life insurance is purchased, sold, and risk-managed, helping clients obtain coverage within minutes (rather than months). Ethos plans to officially list on the Nasdaq stock exchange on Thursday, January 29, 2026, with the stock symbol "LIFE".