HK Stock Market Move | Bilibili-W (09626) again rose nearly 5%, AI applications have become the most core advertising increment for Bilibili.

BILIBILI-W (09626) rose nearly 5% again, rising 4.92% to HKD 268.8 as of the time of writing, with a turnover of HKD 568 million. On the news front, on January 25th, Tencent Yuanbao and Baidu App both announced plans to distribute red envelopes for the Spring Festival, with a total cash red envelope amounting to 1.5 billion yuan. As we enter 2026, leading companies in the industry are further exerting efforts, becoming an important catalyst for institutional investors to continue to see investment opportunities in the direction of AI applications. China Securities Co., Ltd. released a research report stating that AI applications have become the most core advertising incremental for Bilibili currently, with Qianwen (Qianwen APP) serving as the exclusive title sponsor for this cross-night event, deeply participating in program content and AI real-time interactive segments. In addition to Qianwen, mainstream AI large model manufacturers such as Kimi, Douyin (Bean Bag) of ByteDance, KNOWLEDGE ATLASAI, and Baidu's Wenyi Yiyu have also carried out high-frequency advertising on Bilibili. These manufacturers utilize the high stickiness user environment on Bilibili, with an average daily usage time of over 100 minutes, to accurately acquire customers through UP main commercial cooperation and effective advertising.