VIRTUAL MIND (01520) partners with La Liga China to officially launch the world's first Web3 fan community, the LALIGA CLUB APP. Concurrently, they are starting two major sports ecosystem projects.
Tianji Holdings (01520) and La Liga China jointly announced that the world's first La Liga exclusive fan community based on Web3 technology, LALIGA CLUB APP, is officially launched and operational.
On January 26, 2026, the Hong Kong listed company VIRTUAL MIND (01520) announced its partnership with La Liga China to launch the world's first La Liga exclusive fan community based on Web3 technology, the LALIGA CLUB APP. As the countdown to the 2026 World Cup begins, the two parties will use this app as the core to launch the founding member and creative member dual system, reconstructing the interactive experience of Chinese football fans with a new concept of "technology x IP x scene". At the same time, VIRTUAL MIND also announced the launch of two major strategic projects, the i-520 sports art interactive center and sports recovery products, marking the company's comprehensive layout in the field of sports digital ecology and physical industry integration.
As a core result of deepening cooperation between VIRTUAL MIND and La Liga China, the launch of the LALIGA CLUB APP fills the industry gap of deep integration of top sports IP and Web3 technology globally. Leveraging VIRTUAL MIND's technological accumulation in blockchain, AI, etc., and La Liga's over 12 years of market cultivation in China, the app breaks the traditional one-way communication model of fan communities and builds a three-dimensional ecosystem of "digital rights confirmation + full-scene interaction + content co-creation". During the 2026 World Cup, the app will focus on promoting two types of membership systems: founding members will enjoy priority participation in World Cup watch parties, exclusive seats at offline player meet-and-greets, and core benefits. The complementary founding member lucky bag will also include customized jerseys, exclusive T-shirts, and other physical merchandise; creative members will focus on building content ecology, where fans can earn platform points by publishing match reviews, creative short videos, and other content to exchange for La Liga merchandise, live event memberships, and more. Outstanding creators will receive official traffic support and business cooperation opportunities.
"China has over 120 million La Liga fans who crave a more engaging and immersive fan experience, which is exactly our original intention to create a Web3 fan community with La Liga," said a relevant person from VIRTUAL MIND. The LALIGA CLUB APP is not just a viewing tool but the digital home of fans - utilizing AI algorithms for personalized content recommendations, transforming every fan from a bystander to an ecosystem collaborator. This innovative mode aligns well with La Liga's strategic goal of "leading sports trends and restructuring fan relationships", becoming a new benchmark for the localization operation of international sports IP.
While launching the online fan community, VIRTUAL MIND also announced two major physical projects, building a "online + offline" linked sports ecosystem. The i-520 sports art interactive center will be located in core city business districts and cultural tourism areas, creating a physical space that integrates sports IP exhibitions, immersive viewing, offline experiences, and parent-child sports interactions. In the future, it will serve as the offline activity base for LALIGA CLUB APP members, seamlessly connecting digital rights with physical experiences; the sports recovery product project focuses on the health needs of fans and sports groups, collaborating with professional institutions such as COFCO Nutrition and Health Research Institute to develop a series of products covering sports protective gear, rehabilitation therapy services, nutritional supplements, etc., aiming for precise reach through the APP membership system to improve the service chain of the sports ecosystem.
The simultaneous implementation of these three major projects is a key realization of VIRTUAL MIND's strategic focus on "IP connecting full scenarios, technology empowering new consumption". As a publicly listed company in Hong Kong, VIRTUAL MIND has always placed technology innovation at its core drive. It has previously built a new consumer digital alliance through the "three-screen linkage" technology framework and established a joint venture with WestChain Technology to delve into the sports digital field. This deep cooperation with La Liga China not only achieves the first large-scale integration of top sports IP and Web3 technology globally but also lays out the entire chain of "online community + offline space + physical products", providing a replicable "master plan" for the digital transformation of the sports industry.
As the 2026 World Cup approaches, injecting strong momentum into the global sports industry, the cooperation between VIRTUAL MIND and La Liga China comes at the right time. In the future, the two parties will continue to enrich the membership benefit system with the LALIGA CLUB APP as the core, expand the online-offline linkage scenarios, while also promoting the landing of the i-520 sports art interactive center in key cities nationwide and accelerating the research and listing of sports recovery products. Leveraging the traffic dividend of the World Cup and the innovative advantages of Web3 technology, VIRTUAL MIND is expected to further consolidate its leading position in the field of sports digital ecology, creating long-term value for shareholders and bringing unprecedented interactive experiences to Chinese football fans.
About VIRTUAL MIND:
VIRTUAL MIND is a Hong Kong listed company focusing on new consumption and digital technology, with "technology x IP x scenario" as its core strategy, constructing a new consumption ecosystem covering culture, sports, tourism, health, and pension. The group invests in and operates large screens and smart terminals in core business districts, independently develops Web3 wallets and digital identity systems, connects global premium IP with the Chinese consumer market, and is committed to providing users with a "cool and enjoyable" new consumption experience, promoting the deep integration of digital technology and physical industry.
Related Articles

Tian Lun Gas (01600) spent HK$151,000 on January 26 to repurchase 50,000 shares.

DEKON AGR (02419) spent 2.972 million Hong Kong dollars to repurchase 430,000 shares on January 26.

KWAN ON HLDGS(01559): Gu Xiaochong has been appointed as an executive director.
Tian Lun Gas (01600) spent HK$151,000 on January 26 to repurchase 50,000 shares.

DEKON AGR (02419) spent 2.972 million Hong Kong dollars to repurchase 430,000 shares on January 26.

KWAN ON HLDGS(01559): Gu Xiaochong has been appointed as an executive director.

RECOMMEND

Paul Chan Says Hong Kong Has Licensed 11 Virtual Asset Exchanges, Stablecoin Licenses Expected Later This Year
22/01/2026

Ministry Of Finance And Other Departments Introduce Comprehensive Fiscal And Financial Policies To Boost Domestic Demand
22/01/2026

Capital Migration: Five Years On, An In‑Depth Analysis Of China’s 11 High‑Growth Venture Capital Tracks In 2025
22/01/2026


