New stock news | Global Market Share 23.1%! Lexin Outdoor aims at Hong Kong stocks "fishing top stock" through hearing

According to the latest information disclosed by the Hong Kong Stock Exchange, "the world's largest fishing gear manufacturer" Joyson Outdoor International Limited (referred to as "Joyson Outdoor") is undergoing a listing hearing on the main board of the Hong Kong Stock Exchange and is expected to become the "first fishing stock" in the Hong Kong stock market, officially embarking on the path of capitalization. According to Frost & Sullivan data, based on revenue in 2024, Joyson Outdoor is the world's largest fishing gear manufacturer with a market share of 23.1%, and ranks first among the top five manufacturers (the combined share of the top five manufacturers is 34.7%). Its market share in China has steadily increased from 23.4% in 2022 to 28.4% in 2024, continuously consolidating its leading position in the industry. In terms of product layout, Joyson Outdoor has built a rich product line covering bed chairs and accessories, fishing chairs, fishing beds, fishing rod racks, fishing carts, and fishing boxes with its strong innovation capability and global layout, offering over 10,000 SKUs to meet diverse scene demands such as carp fishing, competitive fishing, lure fishing, fly fishing, ice fishing, and more. On the business front, after more than thirty years of accumulation, Joyson Outdoor has formed a business model driven by OEM, ODM, and OBM and its products are exported to more than 40 countries and regions. In terms of OBM, the company acquired the well-known carp fishing brand Solar from the UK in 2017 to expand its own brand. Solar's sales in 2024 increased nearly three times compared to 2018, laying a solid foundation for the continuous expansion of its OBM business. Financially, the company has also shown stable operation resilience and maintained a stable profit margin. It is worth mentioning that as the global fishing trend rises, the global fishing gear market is in a period of rapid growth, with a projected compound annual growth rate of 9.5% from 2025 to 2029. In China, approximately 140 million active anglers are driving the market towards a transformation of "leisure socialization", with significantly increased demand for specialized equipment and scene requirements, driving both average spending and repurchase rates to increase. As a leading player in the industry, Joyson Outdoor is poised to accelerate its globalization and branding process through capital empowerment.