Online life insurance trading platform Ethos (LIFE.US) IPO priced at $18-20 per share, intending to raise $200 million.

Online life insurance trading and analysis platform service provider Ethos Technologies announced the terms of its initial public offering (IPO) on Tuesday. The company plans to issue 10.5 million shares of stock at a price range of $18 to $20 per share to raise $200 million. The company plans to list on the NASDAQ under the stock symbol "LIFE". Founded in 2016, Ethos is headquartered in San Francisco, California, USA. The company operates a digital platform that integrates life insurance sales, underwriting, policy issuance, payments, and management. The platform processes insurance applications and policy services for consumers, provides sales and policy management tools for agents, and offers underwriting and management support for insurance companies. As of September 30, 2025, the platform has activated 480,000 policies. Data shows that the company's revenue for the 12 months ending September 30, 2025 was $344 million.