Ministry of Commerce: Total retail sales of consumer goods in 2025 exceed 50 trillion yuan, continuing to show the advantages of a super large-scale market.

On January 21st, the Ministry of Commerce issued a document stating that 2025 is the final year of the "Fourteenth Five-Year Plan." All levels of commerce departments are deeply implementing the decisions of the Party Central Committee and the State Council and vigorously promoting the special action to boost consumption. They are also actively implementing the program of trading in old consumer goods for new ones, building the "Buy in China" brand, and continuously unleashing consumption potential. The total retail sales of consumer goods reached 50.1 trillion yuan, an increase of 3.7%. Among them, retail sales of goods grew by 3.8%, and catering revenue grew by 3.2%. The contribution of final consumption expenditure to economic growth reached 52%, continuously playing the role of the main engine of economic development. The original text is as follows: In 2025, the total retail sales of consumer goods exceeded 50 trillion yuan, and the continuous emergence of super-large-scale market advantages. In the year 2025, which is the final year of the "14th Five-Year Plan," commerce departments at all levels deeply implement the decisions of the Party Central Committee and the State Council to vigorously promote the special action to boost consumption. They are actively implementing the program of trading in old consumer goods for new ones, building the "Buy in China" brand, and continuously unleashing consumption potential. The total retail sales of consumer goods reached 50.1 trillion yuan, an increase of 3.7%. Among them, retail sales of goods grew by 3.8%, and catering revenue grew by 3.2%. The contribution of final consumption expenditure to economic growth reached 52%, continuously playing the role of the main engine of economic development. During the "14th Five-Year Plan" period, the total retail sales of consumer goods successively reached new levels of 40 trillion yuan, 45 trillion yuan, and 50 trillion yuan, providing strong support for continuous economic recovery and meeting the needs of the people for a better life. First, the consumption of large durable goods is growing well. In 2025, the sales of related categories of consumer goods trading in old for new reached 2.61 trillion yuan, benefiting 366 million people. A large number of green intelligent products entered thousands of households, improving the quality of people's lives. Retail sales of passenger cars reached 23.744 million units, an increase of 3.8%. Among them, the market penetration rate of new energy passenger cars reached 53.9%. Retail sales of home appliances of quota-exceeding units reached 1.17 trillion yuan, an increase of 11%, breaking the trillion-dollar mark for two consecutive years; the retail sales of communication equipment, cultural office supplies, and furniture increased by 20.9%, 17.3%, and 14.6%, respectively. Second, the consumption of daily necessities remains stable and growing. In 2025, the retail sales of quota-exceeding units of grain, oil, and food increased by 9.3%. Healthy consumption has become mainstream, organic food and green products have become new favorites on the dining table. Retail sales of clothing, shoes, hats, and textiles increased by 3.2%, with the popularity of Hanfu and "horse-face skirts" and other new Chinese-style clothing. Retail sales of daily necessities increased by 6.3%, maintaining stable growth. Third, the demand for upgraded consumption of goods is strong. In 2025, the retail sales of quota-exceeding units of sports and entertainment products increased by 15.7%, with strong demand for equipment for ice and snow sports, hiking, and cycling. According to business big data, sales of key platform intelligent glasses, smart watches, and smart bracelets all grew by over 40%. Retail sales of cosmetics increased by 5.1%, with East Asian aesthetics leading the trend of makeup consumption. Retail sales of gold, silver, and jewelry increased by 12.8%, with products integrating traditional cultural elements and modern design concepts favored by consumers. Fourth, there are various highlights in the consumption of special goods. The innovative economy is thriving, with a strong vitality in industries such as smart connected cars and smartphones, and the rapid establishment of domestic and foreign brand flagship stores, stimulating new consumer dynamics. Domestic products are widely popular, with a number of old Chinese brands and new consumer brands collaborating to innovate and create new products and scenes, attracting consumer interest. The rise of "IP+ consumption" is flourishing, with sales of movie derivative products during the summer of 2025 growing by more than double compared to the same period last year, leading the consumption trend. This article was compiled from the Ministry of Commerce by GMTEight, editor: Chen Wenfang.