iQIYI, Inc. Sponsored ADR Class A (IQ.US) International Edition 2025 Global Content Hot List Released, Chinese Language Content Heating Up Globally

On January 20, 2026, the "iQIYI International Edition 2025 Global Content Hot List" was officially released, and diversified Mandarin content is sweeping the global market with unprecedented attention and popularity. In 2025, the iQIYI International Edition saw a strong growth in content playback, increasing by 114.5% year-on-year, with Mandarin content becoming the core driving force behind this growth. The annual list shows that the Mandarin urban romance drama "Love You" integrating elements of "Traditional Chinese Medicine" topped the Mandarin drama list; "Spiritual Wulin Continent" and "Ne Zha: The Devil Child is Born" and other popular action anime and movies are also beloved by overseas users; regions such as Southeast Asia, North America, East Asia, and the Middle East and North Africa showed distinct viewing preferences. With its rich and diverse content and localization capabilities, iQIYI International Edition has become an important platform for global users to consume Mandarin and other Asian popular cultures. In order to provide real-time and intuitive overseas content hot list for viewers and content producers, on January 20, iQIYI International Edition also officially launched a weekly updated global content hot list every Tuesday, covering six categories of Mandarin drama, Mandarin movies, Mandarin anime, non-Mandarin drama, non-Mandarin movies, and non-Mandarin anime. Mandarin dramas are hot globally, high-energy domestic anime and movies attract overseas fans Dramas were the mainstream consumption choice of overseas users on iQIYI International Edition in 2025, with Mandarin content being particularly prominent. In the top 10 annual list of Mandarin dramas, iQIYI's self-produced works accounted for 90%, and the global popularity and influence of iQIYI's self-produced content continued to grow. The overseas popularity of Mandarin dramas lies in the deep integration of innovative themes and Eastern elements and aesthetics. In modern idol dramas, "Love You" integrates the element of "Traditional Chinese Medicine" into modern narratives, resonating with global audiences and becoming the most played Mandarin drama of the year; the modern romance drama "White Olive Tree" wraps a profound anti-war theme in romantic sentiments, ranking seventh on the list; the healing growth story "Dual Tracks" debuted for 20 days and promptly reached the tenth spot on the annual list. "White Moon Star" tells an unconventional fantasy plot, becoming the most beloved Mandarin fantasy drama by overseas users for the year. Works like "One Smile with Song," "Morning Snow Record," "A Dream of Books and Scrolls," and others, continue to attract fans globally with their unique Eastern aesthetics, emotional themes, and exciting storylines. Apart from dramas, anime and movies performed exceptionally well in overseas markets. The list shows that "Spiritual Wulin Continent" and "Ne Zha: The Devil Child is Born" were the top Mandarin anime and movie hot lists, respectively. Chinese anime going global shows clear typological features. Among the top ten Mandarin anime hot list, eight are Eastern fantasy themes. Works such as "Spiritual Wulin Continent," "The Supreme of One Lifetime," "Supreme Martial Spirit," "Supreme Dan Dao," and "Ten Thousand Ancient Legends" all core around blood-pumping growth narratives, grand worldviews, and excellent production that successfully attract anime lovers globally. Works that blend modern elements like "Urban Ancient Immortal Doctor" and "Super Cube: Super Divine" also made it to the list, demonstrating the effectiveness of Chinese anime in exploring diverse themes and overseas operations. As for Mandarin movies, adaptations of classic cultural IPs have shown a strong global appeal. "Ne Zha" related movies took the top three spots on the Mandarin movie hot list, while traditional martial arts and mythology IP adaptations like "The Return of the Condor Heroes" and "Journey to the West" also made the list. The Mandarin movie "Ne Zha: The Devil Child is Born" at the top spot had nearly three times the viewership of the top non-Mandarin movie on the list, indicating the immense global attention and popularity of the "Ne Zha" IP continues to grow on streaming platforms. Aside from Mandarin content, the hot lists of non-Mandarin dramas, anime, and movies were mainly dominated by Thai dramas, Japanese anime, and Korean movies, reflecting the trend of overseas users on iQIYI International Edition consuming diverse Asian content. Precise localization catering to regional preferences: Rich content meets diverse market demands The rapid development of iQIYI International Edition can be attributed to its meticulous operations and continued cultivation in key overseas markets. In 2025, regions such as Southeast Asia, East Asia, and North America showed distinct consumption preferences. In Southeast Asia, full localization adaptation is key. For example, in Thailand, eight out of the top ten popular dramas are Mandarin dramas dubbed in Thai. This phenomenon extends to anime and micro-drama domains as well. The Thai-dubbed versions of Chinese anime like "The Great Ruler" and "The Supreme of One Lifetime" made it to the top of local non-drama content hot lists, and the top eight spots on the micro-drama hot list were all "Thai-dubbed" contents. The North American market shows a more diverse consumption pattern. The top 10 popular dramas in the US are composed of six Mandarin dramas and four Thai dramas. In the non-drama content list, the action-fantasy anime "Super Cube: Super Divine" is the most popular among American viewers, topping the list; music reality show "Good Day" ranks second, with the other eight spots occupied by Chinese anime content. East Asian audiences have shown a higher enthusiasm for mystery and detective stories, with ancient detective stories like "Morning Snow Record" and "Worry-Free Crossing" performing well in Japan and South Korea. Audiences in the Middle East and North Africa region prefer Mandarin content that incorporates military elements, with works like "Fire Military School," "Falling in Love with Special Forces," and "White Olive Tree" being popular locally. In 2026, iQIYI International Edition will continue to deepen its strategy of Mandarin content dominance, connecting diverse global markets with high-quality Mandarin and other Asian content, supporting global content creation talents.