NIKE, Inc. Class B(NKE.US) in Greater China changes leadership to seek change! Seeking to revive growth amid heavy performance pressure.

NIKE, Inc. Class B (NKE.US) Greater China's top executive Dong Wei (Angela Dong) will step down. NIKE, Inc. Class B stated in a statement that Dong Wei will leave on March 31. Her position will be taken over by Cathy Sparks, who previously led the Asia Pacific and Latin America businesses. NIKE, Inc. Class B also announced changes in leadership for the Europe, Middle East, and Africa division. The sportswear company is seeking to reverse the decline in sales in the Greater China region. This change in leadership indicates that NIKE, Inc. Class B is looking for new strategies in the Greater China region. Chief Executive Officer Elliott Hill has revitalized part of NIKE, Inc. Class B's growth since taking office, but China remains a key challenge. He had stated in December last year that the Greater China region is the top priority on the company's list, emphasizing the need to accelerate action. NIKE, Inc. Class B's financial report for the second quarter of fiscal year 2026, released in December last year, showed a 1% year-on-year increase in sales to $12.43 billion, and a 32% year-on-year decrease in net profit to $792 million. For NIKE, Inc. Class B, the challenges in the Greater China region are still significant, with revenue in the region dropping 17% year-on-year to $1.7 billion and pre-tax profit shrinking significantly by 49%. NIKE, Inc. Class B's stock price fell by less than 1% in after-hours trading in New York. The stock fell by 16% last year, marking the fourth consecutive year of decline.