New stock news | Wokex makes extraordinary efforts to enter the Hong Kong Stock Exchange and seize the digital first-mover advantage in the Southeast Asian cross-border new retail market.

According to the disclosure by the Hong Kong Stock Exchange on January 20, Shenzhen WaKe Fine Technology Co., Ltd. (referred to as WaKe Fine) has submitted an application for listing on the main board of the Hong Kong Stock Exchange, with Huatai International as its exclusive sponsor. According to the prospectus, WaKe Fine is a cross-border new retail company focusing on Southeast Asia, with full-chain digital capabilities as its core. Driven by a clear strategic mission for global expansion, the company has become the leading outbound 3C accessories and small home appliance brand owner based in China. WaKe Fine is dedicated to developing an efficient cross-border retail platform and promoting digital retail operations to establish influential product brands and supply chain ecosystems in Southeast Asia. Indonesia is the core market for WaKe Fine, and the company strategically expands its market to Vietnam, Thailand, and the Philippines, focusing on sales of 3C accessories, small home appliances, and home decoration and building materials. By combining its own brand with cooperative brands, WaKe Fine provides high-quality and cost-effective products to small and medium-sized retailers and end consumers in these countries. According to Frost & Sullivan data, the retail market in Southeast Asia is expected to reach approximately $879.9 billion in 2024 and is projected to grow to $1.2 trillion by 2029, becoming one of the most dynamic consumer markets globally. Indonesia, Vietnam, Thailand, and the Philippines are experiencing accelerated growth in their retail markets supported by a large population and expanding or mature middle class. Despite rapid growth, traditional retail still accounts for 58.5%, 46.6%, and 55.4% of the retail market in Indonesia, Vietnam, and the Philippines respectively. Small and medium-sized retailers in these markets often face challenges such as high procurement costs, low delivery efficiency, and limited operational capabilities, highlighting the clear need for integrated digital transformation solutions. WaKe Fine has successfully seized this market opportunity by leveraging its self-developed full-chain digital platform. The platform integrates the chain from factories, supply chain to retail terminals, effectively addressing core challenges in the Southeast Asian market such as highly dispersed offline channels, inadequate local delivery networks, inefficient and costly logistics operations, shortage of quality warehousing resources, and low level of market digitization. With its self-owned warehousing and logistics network and localized operational team, WaKe Fine has established a comprehensive competitive advantage of "brand + digital + supply chain". As of September 30, 2025, the company's platform directly connects over 40,000 small and medium-sized retailers, positioning itself as the leading cross-border brand owner of 3C accessories and small home appliances in the Indonesian market. According to Frost & Sullivan data, based on the retail sales value in 2024, the company ranks first in the 3C accessories category among Chinese cross-border companies in Indonesia.