SA SA INT'L (00178) reported a total turnover of HKD 1.159 billion in the third quarter, representing a year-on-year growth of 12.5%.

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17:00 20/01/2026
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GMT Eight
Sasa International (00178) announced that for the third quarter from October 1 to December 31, 2025, the overall turnover of the group was 1.159 billion Hong Kong dollars, an annual increase of 12.5%. During the period, offline sales reached 952 million Hong Kong dollars, an increase of 12.0% year-on-year, accounting for 82.2% of the group's total turnover; as of December 31, 2025, the group operated a total of 159 offline stores, an increase of four from the same period last year. Online sales reached 207 million Hong Kong dollars, an increase of 14.9% year-on-year, accounting for 17.8% of the group's total turnover.
SA SA INT'L (00178) announced that for the third quarter from October 1 to December 31, 2025, the Group's total turnover was HK$1.159 billion, representing a year-on-year increase of 12.5%. During the period, offline sales reached HK$952 million, up by 12.0% year-on-year, accounting for 82.2% of the total turnover of the Group; as of December 31, 2025, the Group operated a total of 159 offline stores, an increase of four from the same period last year. Online sales reached HK$207 million, up by 14.9% year-on-year, accounting for 17.8% of the total turnover of the Group. The third quarter is the peak season for retail sales, and the Group actively sourced popular trendy beauty and personal care products. During the October National Day Golden Week, November Sa Sa Mega Sale, and December Christmas promotions, in cooperation with brand partners, promotional offers were launched, resulting in double-digit year-on-year growth in sales for Wuxi Online Offline Communication Information Technology Co., Ltd. With the continuous increase in the number of mainland tourists visiting Hong Kong and Macau ("HK & Macau"), the traditional tourist areas in HK & Macau achieved better-than-expected growth in sales. The Group selected popular trendy beauty and personal care products and focused on enhancing product display, marketing, and promotional strategies, resulting in an 11.8% year-on-year increase in offline sales in HK & Macau to HK$852 million, with same-store sales increasing by 14.7% year-on-year. The average transaction amount per transaction and the total number of transactions also achieved year-on-year growth of 9.4% and 2.9%, respectively. Branches in traditional tourist hotspots such as Causeway Bay, Mong Kok, and Tsim Sha Tsui also performed better than expected, with a noticeable increase in sales from tourists, indicating an improvement in tourist spending intentions; among them, the proportion of mainland visitors shopping at Sa Sa further increased. Southeast Asia's offline sales reached HK$101 million, up by 14.0% year-on-year. As mentioned in the Group's interim results, the Group will continue to monitor the performance of its Southeast Asia business and believes that there is still a lot of room for optimization and improvement in the local business performance. With the improved stability of the online platform's supply chain, driving the improvement of the online platform's performance, the Group achieved online sales of HK$207 million in the third quarter, up by 14.9% year-on-year. Mainland China is the Group's main online business market, accounting for 47.5% of the Group's online sales; HK & Macau market accounts for 33.6%, while Southeast Asia and other regions account for 18.9%. Online platforms in all regions maintained steady growth. During the period, the Group continued to be active on popular social platforms, including social media commonly used by mainland customers. In addition to introducing products and promoting offers, Sa Sa's reputation for "genuine products" and "high-quality service" was further promoted and disseminated online, resulting in a continuous increase in the number of Sa Sa members.