Deutsche Bank explains the detailed performance blueprint of the seven major consumer finance US stocks in 2026: guidance is more important than financial reports. SoFi (SOFI.US) is expected to be the most underestimated.

Deutsche Bank Aktiengesellschaft recently released a forecast report on the US consumer finance sector for 2026, focusing on the performance guidance of seven companies covered in the report. Deutsche Bank pointed out that these guidance often have a greater impact on stock prices than the actual performance of the companies in the fourth quarter. The report highlighted that the biggest market expectation divergence focused on the 2026 earnings per share guidance to be released by SoFi Technologies. Deutsche Bank believes that market expectations are significantly too low and expects SoFi's guidance to be far above consensus. However, even with a positive surprise, Deutsche Bank remains skeptical about whether SoFi, trading at around 40 times the 2026 expected P/E ratio, can continue to provide upside potential. The other six companies covered in the report include American Express Company, Synchrony Financial, Ally Financial, OneMain Holdings, SLM Corp, and Navient Corp. Here is Deutsche Bank's specific outlook on the 2026 guidance for these seven companies: American Express Company: Deutsche Bank expects short-term growth to moderate in the 2026 fiscal year (year-over-year growth of 8.5%), slightly below the market expectation of 9.0%, due to high year-over-year card fee revenue. The diluted earnings per share are expected to reach $17.75, slightly above the market consensus of $17.56. Marketing expenses are expected to grow by 10.7% year-over-year, and variable customer expenses by 8.9%. Synchrony Financial: The bank expects Synchrony Financial's loan receivables to grow by 4.75% in 2026, significantly higher than the market expectation of 3.14%. However, due to conservative assumptions about net interest margin expansion, the bank predicts net revenue to be $15.7 billion, lower than the market's expectation of $16.5 billion. Net charge-offs are expected to remain stable at 5.60%, with an efficiency ratio of around 33.10%. Ally Financial: After two years of loan growth control to respond to regulatory changes, 2026 is expected to be a year of core loan business expansion for Ally Financial. The bank expects a 1.7% year-over-year growth in average earning assets in 2026, with a net interest margin increasing to 3.72%, slightly higher than the market expectation of 3.70%. Retail auto business net charge-offs are expected to reach 1.85%, with continuing improvement in credit quality. Adjusted other revenue is expected to grow by 3.6% year-over-year, and operating expenses to increase by 0.2%. OneMain Holdings: The bank expects OneMain Holdings to see a 6.55% year-over-year growth in managed receivables in 2026, lower than t. . . (too long for me to process, sorry)