HK Stock Market Move | H&H Group (01112) soared more than 13% in the afternoon, competition in the infant formula market may intensify, Heselton is the company's core mother and baby nutrition brand.

H&H Group (01112) surged more than 13% in the afternoon, with a 6.96% increase at the time of writing, reaching HK$14.14 with a turnover of HK$91.97 million. On the news front, the National Bureau of Statistics recently announced that the number of births in China in 2025 is 7.92 million. Lyon pointed out that the lower than expected birth rate means intensified competition in the infant formula market. For businesses, product structure and sales momentum are crucial. As the peak of births in 2024 gradually shifts to third-stage products, companies with stable customer base in first and second-stage products and can gain consumer trust are believed to benefit more from extending their existing customers to purchasing third-stage products. Public information shows that Beingmate, as the core mother and baby nutrition brand of H&H Group, has been focusing on the field of infant and young child nutrition and health since its establishment in 1999. The founder stated that the company's infant formula sales in the first half of the year grew by 10.0% year-on-year, far exceeding the industry average, mainly due to strong sales performance of stage 1 and stage 2 infant formulas. Haitong International also stated that infant formula milk powder has become the biggest growth engine for the BNC business.