HK Stock Market Move | DAMAI ENT (01060) rose by over 4% during trading recently, and announced its entry into the museum field. The company is expected to benefit greatly from the upgrade in consumer structure.

DAMAI ENT (01060) rose more than 4% during trading hours and, as of the time of writing, has increased by 2.17% to 0.94 Hong Kong dollars, with a trading volume of 58.2238 million Hong Kong dollars. According to a report by 36Kr, at the annual meeting of the China Museum Association Exhibition Exchange Professional Committee in Hangzhou, the China Cultural Relics Exchange Center, in conjunction with "Art Expo Hongtu" under DAMAI ENT, and cultural and museum service provider "Zhongchuang Yunqi", jointly announced the "Cohesive Culture, Intelligent Collaboration - Voyage Plan" and the 2026 Museum "Special Exhibition Cooperation Plan". This plan aims to collaborate with museums at all levels nationwide to create innovative cultural and museum exhibition projects. This is the first time that DAMAI ENT has been invited and indicates its formal entry into the museum field. In the future, DAMAI ENT will deepen its cooperation with museums in exhibition marketing, content production, and ticketing systems. China Securities Co., Ltd. pointed out that DAMAI ENT's IP business performance is strong, with the domestic performance business expected to benefit from policy changes and overseas performance expected to benefit from the landing of sponsored projects. Additionally, the company's participation in the 26-year Spring Festival box office production and distribution is expected to be high. Western has previously stated that the company is well positioned in the high-demand tracks of performance and IP derivative businesses, with the ticketing business contributing to a stable basic position. Aliyu is expected to provide performance flexibility and fully benefit from the continued recovery and structural upgrade of offline entertainment consumption.