Over 80,000 brokers sign a commitment to respond to BEKE-W (02423) initiative of "adhering to neutral market views".

In January 2026, BEKE-W (02423) officially launched the "Three Must Do Six Prohibitions" self-discipline action on all platforms, reaffirming a neutral market view. On the 16th, they also introduced a voluntary signing activity for platform employees and brokers to promote the return of real estate brokerage services to professionalism and integrity. It is reported that more than 80,000 brokers, store owners, and platform employees have voluntarily signed the commitment letter. Some brokers are very enthusiastic, even posting the commitment letter on social platforms such as WeChat to express their stance of "adhering to a neutral market view". This "Commitment to Adhere to a Neutral Market View" activity initiated by Beike is an upgrade from last year's release of public behavior norms, following internal inspections and strict penalties in cities such as Hangzhou. The full-platform reaffirmation of the importance of the "neutral market view" series of promotional actions.