The 2025-2026 Jilin International Mountain/Snowboard Ski Challenge Changchun Station kicks off, creating a new scenario for "year-round enjoyment" of winter sports.

As the opening and operation of the business is approaching in nearly a month, Changchun Wanda Ski Resort, under the Wanda Hotel and Resort Group, welcomed its first provincial-level professional ice and snow event. On January 17th, the 5th stage of the 2025-2026 Jilin International High Mountain/ Snowboarding Challenge officially started at Changchun Wanda Ski Resort. This is the only indoor event of the season, and the competition will last until January 18th. As an indoor ski resort with the largest vertical drop in Asia, Changchun Wanda Ski Resort provides reliable venue support for the event with advanced snowmaking and temperature control systems, helping the event break through traditional snow season limitations and become an "all-weather" competition platform for athletes. Guided by the China Ski Association and hosted by the Jilin Provincial Sports Bureau, the theme of this event is "Meeting in the Powder Snow Starting with Fun in Jilin". It is an important measure to continue to consolidate the achievements of "leading three billion people to participate in ice and snow sports" in Jilin Province and promote the high-quality development of the ice and snow industry. The event deeply integrates multiple elements such as "ice and snow + tourism", "ice and snow + culture", and "ice and snow + industry", and is committed to building a more complete ice and snow economic ecosystem. In recent years, ice and snow sports have continued to gain popularity, and Jilin Province is located in the "ice and snow golden latitude zone", making it a popular skiing destination in China. According to the TONGCHENGTRAVEL platform, Jilin Province ranks in the top 3 in the national comprehensive popularity list of domestic skiing destinations. As of January 17th, the booking popularity of skiing-related products in Jilin Province has increased by more than 86% compared to the previous month. In terms of source of tourists, during the 2025-2026 snow season in Jilin Province, Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou are among the top 5 popular tourist source cities. The average length of stay for users is 3-5 days, with approximately 45% of users choosing combination products such as "skiing + hot springs" or "skiing + viewing rime", reflecting the trend of ice and snow consumption extending from a single sport to a multi-experience. It is worth mentioning that since the opening of Changchun Wanda Ski Resort, the search volume and ticket booking popularity have been steadily increasing. According to data from Wanda Hotel and Resort Group, during the New Year holiday, Changchun Wanda Ski Resort hosted over 4,000 visitors. On the TONGCHENGTRAVEL platform, Changchun Wanda Ski Resort ranks in the top 10 of popular indoor ski resorts in China. With the approaching of winter vacation and Spring Festival, it is expected that the proportion of family and parent-child group orders will further increase. As one of the important supporting units for the event, Wanda Hotel and Resort Group relies on Changbai Mountain Tourism, Changchun and Tonghua three ski resorts to provide professional support services throughout the event, dedicated to enhancing the athletes' competition experience. The closing battle of the challenge is scheduled to take place at Wanfeng Tonghua Ski Resort on January 24th to 25th, and the Wanfeng Mountain Sports Academy at the ski resort will send out a professional judging team, including several national-level judges and experienced referees with Winter Olympics officiating experience, to provide authoritative and professional on-site judging and scoring support for the event.