Ping An Insurance (02318) joins hands with Yidu City to create Yidu Qingjiang Bay residential base, helping to enhance the high-quality elderly care service experience.
As a flagship member of the Ping An Group's medical and elderly care ecosystem, Ping An Good Doctor has been actively implementing the group's "integrated finance + medical and elderly care" strategy in recent years. It has deepened the development of the "insurance + home-based care" model, and through smart devices, butler services, and medical resources, it has collaborated with home care resources to create elderly-friendly residential products. At the same time, it provides the elderly with a comprehensive and all-in-one elderly care solution centered around a care butler, promoting the comprehensive upgrade of health and care services.
As the demand of the elderly population in China continues to upgrade from "basic care" to "quality life", the Chinese elderly care industry is entering a period of rapid development to meet the diversified elderly care needs. According to related surveys, "home care" is the preferred choice for the majority of the elderly, while emerging models such as travel care, mutual care, and smart care are gradually emerging. The demand of the elderly for services is no longer limited to basic living security, but is evolving towards professionalization, convenience, and emotionalization.
On January 17, the "Safe and Prosperous Paradise - Safe Living Project Launch and Qingjiang Bay Cultural Tourism Carnival" was successfully held in Yidu City. The event was hosted by the Yidu Municipal People's Government, and organized by Ping An Health Internet (01833.HK), Yidu Municipal Bureau of Culture and Tourism, and Yidu Guotong Investment Development Co., Ltd.
Insurance + cultural tourism + health care linkage, PA GOODDOCTOR once again creates a safe sample of travel care for the elderly
The Yidu travel care project, jointly created by Ping An Group and Yidu Guotong Group, deeply integrates resources in insurance, cultural tourism, and healthcare. It innovatively empowers the brand and deeply cultivates the local area, combining professional elderly care services with local cultural and scenic spots to create a Yidu short-stay service with the theme of "Xiajiang" culture, allowing the elderly to experience a "moving home" with ease and safety.
In terms of scene design, the Yidu Safe Living Project fully relies on Yidu's high-quality natural and cultural resources, covering diverse cultural scenes such as the Three Gorges Eternal Love, Qingjiang Bay Tourism Resort, Three Gorges Dam, and others. In terms of service design, the Yidu Safe Living Project follows the principles of "aging in place, one-stop, and supervisable", optimizing itinerary arrangements, service packages, and medical security. On one hand, the overall itinerary is designed to accommodate the elderly so that they can fully experience the local culture and beautiful scenery at a slower pace; on the other hand, the integration of medical care and travel services allows online doctors to provide health guidance and medical assistance to users throughout the journey.
Since its operation in October 2025, the Yidu Safe Living Project has achieved remarkable results, having hosted more than 600 Ping An teams and served over 20,000 safe living visitors. In the future, it will continue to plan "spring mountain flowers, summer coolness, autumn harvest, winter hot springs" and other year-round living scenes, effectively transforming resources in insurance, cultural tourism, and health care into a perceptible high-quality elderly care service.
Upgrading "professional and caring" elderly care services, building a full-scene guardian system
As the flagship member of the Ping An Group's medical and elderly care ecosystem, PA GOODDOCTOR has been practicing the group's "comprehensive finance + medical and elderly care" strategy in recent years, deepening the development of the "insurance + home care" model. By utilizing smart devices, butler services, and medical resources, it creates an aging-in-place travel product in collaboration with resources for aging at home. At the same time, it provides a comprehensive and all-round elderly care solution centered around an elderly care butler to promote the comprehensive upgrading of health care services.
In the field of home care, PA GOODDOCTOR focuses on medical health, safety assurance, and professional care. Since launching the daily check-in point-winning points activity for solo elderly people living in empty nests in September 2022, it has provided a thoughtful channel for them to "check in" and report their safety. It is reported that the guardian plan will soon launch its 2.0 version, allowing the elderly to flexibly set their check-in periods. If they fail to check-in within the set period, the Ping An butler will contact their emergency contact through various means such as phone calls and WeChat. In case of emergency, the Ping An butler will coordinate various resources for offline emergency rescue services, establishing a flexible guardian mechanism of "proactive care - perception - response - rescue", achieving a full-process closed loop from "problem discovery" to "problem solution".
Currently, PA GOODDOCTOR's home care services network with "Ping An Butler" as the service hub covers 100 cities nationwide, and has expanded to 25 cities in 2025 alone, with a growth rate of over 33%. At the same time, nearly 240,000 customers have qualified for home care services, and the "smart guard" alarm response rate has reached 100%.
From expanding the poetic living of travel care to deepening the safety guardian of home care, PA GOODDOCTOR will uphold its original intention, closely cooperate with various sectors of the elderly care service industry, further enrich the service supply of home care scenarios, continuously explore high-quality and caring health care service models, and help China's elderly care industry move towards a new stage of high-quality development.
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