BE FRIENDS HLDG(01450) had accumulated GMV of approximately 16.02 billion yuan in 2025, representing a year-on-year growth of approximately 6.23%.

BE FRIENDS HLDG (01450) announced that in the fourth quarter of 2025, the total transaction value of the group's completed merchandise transactions (GMV) was approximately RMB 6.49 billion, an increase of approximately 4.34% from the fourth quarter of 2024; the cumulative GMV completed in 2025 was approximately RMB 16.02 billion, an increase of approximately 6.23% from 2024. The group is a leading full-service provider of media services in China, mainly providing full-service video applications to new media platforms, industry customers, etc., including live broadcasting, video content production, and product sales services.