New stock news | Listing soon! Busy Ming Ming franchisees have experienced net growth of over 100% for three consecutive years.
Recently, the top Chinese snack and beverage retail chain brand Ming Ming has successfully passed the listing hearing of the Hong Kong Stock Exchange, attracting widespread attention in the industry.
Recently, China's leading snack and beverage chain retail brand Mingming Very Busy successfully passed the listing hearing on the Hong Kong Stock Exchange, causing widespread industry attention. As a benchmark enterprise in the bulk snack track, Mingming Very Busy has maintained a steady and sustainable medium-high-speed expansion trend after surpassing 10,000 stores in store scale, and its mature franchise ecosystem and long-term business attractiveness have been fully confirmed.
Franchise scale leaps forward, net increase exceeds 100% for three consecutive years
According to the prospectus data disclosed by the Hong Kong Stock Exchange, Mingming Very Busy's franchise business has always maintained strong growth momentum, with a net growth rate remaining at a high level in the industry for a long time. From 2022 to 2024, the net growth rates of brand franchisees were as high as 142.44%, 239.74%, and 114.42% respectively.
Even in the background of continuous expansion of business scale and increasing base, the growth momentum remains steady - in the first half of 2025 and the first three quarters, the net growth rates of franchisees achieved 15.70% and 31.91% respectively.
By the end of the third quarter of 2025, the total number of franchisees at Mingming Very Busy had increased to 9,552, a significant leap from the 410 at the beginning of 2022. Behind this leap in growth is the market's high recognition of the brand's business model, operation system, and development potential.
The core support for the continuous expansion of the franchise network is the steady improvement in the operating data of individual stores: from 385 orders per day per store in the first half of 2022 to 458 orders per day per store by the first half of 2025, and further increasing to 481 orders per day per store in the first three quarters of 2025. The continuous increase in order volume directly guarantees the operational income of franchisees and lays a solid foundation for the stable expansion of the franchise ecosystem.
Full-chain empowerment system builds a "zero franchise fee" win-win ecosystem
The healthy development of Mingming Very Busy's franchise ecosystem is due to its all-round, full-cycle franchisee empowerment system. The brand has always adhered to the concept that "the success of franchisees is the success of the brand" and has built a support system that covers the entire process of store preparation and daily operation, including site selection, training, operation, and supply chain, without charging any franchise fees, thus minimizing the threshold for franchisees and operational risks.
During the store preparation stage, the brand provides professional site selection evaluation services to help franchisees accurately locate quality locations based on regional consumption characteristics, traffic distribution patterns, and commercial environment data; through visual store display templates, customized store layout designs and product display plans are tailored based on store type differences, geographical locations, and customer characteristics, achieving precise operations for each store while ensuring standardized quality experience across all stores.
In terms of training empowerment, Mingming Very Busy Business School provides systematic training courses for franchisees and store employees, covering core operational modules such as product knowledge, sales skills, inventory management, and customer service, helping franchisees quickly grasp the essentials of operation for efficient start-up.
In daily operations, the brand has established an efficient and smooth communication response mechanism to address franchisees' demands in real time; through an intelligent retail middle platform system, franchisees can real-time control core data such as store sales and inventory, while the brand provides customized operational improvement plans based on data insights. In addition, regular store visits, industry experience exchange summits, and other activities continue to help franchisees improve their operational capabilities and stabilize store profitability.
In terms of supply chain and regional protection, the brand relies on strong supply chain integration capabilities to significantly reduce procurement costs through a "factory-direct supply + scale procurement" model, providing more profit space for franchisees; at the same time, establishing a 400-meter store protection distance rule effectively avoids disorderly competition between stores and creates a healthy and favorable operating environment for franchisees.
Low store closure rate demonstrates ecosystem resilience and strengthens long-term competitive advantage
Mingming Very Busy has long maintained a low store closure rate in the industry, further highlighting the health and stability of its franchise ecosystem.
From 2022 to 2024, the brand's store closure rates (calculated according to industry-standard prudent calculation standards) were 0.74%, 0.67%, and 2.60% respectively, and in the first half of 2025 and the first three quarters, they further dropped to 0.76% and 1.08%, consistently declining store closure rates serving as an important proof of the positive development of the franchise ecosystem.
Compared to the high store closure rates faced by some brands in the industry due to disorderly expansion, Mingming Very Busy has always adhered to a steady development strategy, ensuring the sustainable development of the franchise ecosystem through strict franchisee selection criteria, a complete all-chain empowerment system, and scientific regional layout planning. The dual advantage of low store closure rate and high net growth rate fully demonstrates the brand's deep operational experience and core competitive strength in the bulk snack track.
From the continuous optimization of the single-store profit model to the comprehensive prosperity of the franchise ecosystem, Mingming Very Busy has established a benchmark paradigm for the franchise ecosystem in the bulk snack industry with its continuously growing franchisee scale, steadily improving single-store operational data, and industry-leading low store closure rate. In the future, the brand will continue to optimize the franchisee empowerment system, deepen its supply chain integration advantages, and work hand in hand with a large number of franchisees to achieve win-win development, continuously injecting positive energy into the healthy and sustainable development of China's bulk snack industry.
In today's increasingly fierce retail industry competition, Mingming Very Busy, relying on solid operational fundamentals and forward-looking ecological layout, has not only achieved rapid scale transition but also ensured the quality and sustainability of its growth.
Mingming Very Busy's story is a story about efficiency, trust, and long-termism. It proves that, driven by the correct business model and steadfast values, a scale of thousands of stores is not the end but rather a new starting point for high-quality development. In the future, with the continuous upgrading of supply chain capabilities and the deepening of digital empowerment, Mingming Very Busy's franchise ecosystem is expected to write a new growth chapter in a broader market.
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