HK Stock Market Move | BILIBILI-W (09626) gained nearly 7% in the after-hours market. AI technology improves the efficiency of marketing material production and the effectiveness of advertising placement.

BILIBILI-W (09626) rose nearly 7% at the end of the session, rising 6.62% as of the time of publication, to HK$238.2, with a trading volume of HK$11.48 billion. Fulai released a research report stating that for Bilibili's performance preview for the fourth quarter of 2025, it is expected that the quarterly revenue and non-GAAP operating profit will meet the bank's forecasts, with total revenue increasing by approximately 5% to reach RMB 8.1 billion. The bank pointed out that in terms of gaming, "Escape from Tarkov" has achieved success, with a gaming strategy focusing on leading positions in vertical categories, long-term product operation, and the younger generation. According to the bank's 2026 outlook report, AI is expected to become a key area of focus, and the entertainment industry is favored for its defensive nature. China Great Wall released a research report stating that Bilibili's AI-driven content production has contributed to increasing platform user numbers to reach record highs, with a stable base of differentiated traffic. The company's AI technology has improved marketing material production efficiency and advertising placement effectiveness, with AI video materials accounting for over 60% of consumption, and intelligent advertising placement accounting for over 45%. Overall distribution efficiency has increased by over 10%. In addition, "Three Kingdoms: Rule the World" has maintained steady performance, with attention to the company's progress in new games.