HK Stock Market Move | BABA-W (09988) rose more than 4% in early trading, Alibaba firmly increases investment in Taobao Flash Sale, aiming to become the absolute first in the market.

BABA-W (09988) rose more than 4% in the morning session, rising 4.56% to HKD 149.1 as of press time, with a turnover of HKD 46.38 billion. On the news front, according to Securities Daily report, market sources revealed that the latest communication from Alibaba to investors showed that Taobao Flash Sale had made crucial progress in the latest quarter. At the same time, Alibaba Group's investment strategy for Taobao Flash Sale in 2026 has also become clear: the primary goal of Flash Sale is to increase market share, and the company will firm up its investment to achieve the absolute first place in the market. According to the Q4 outlook minutes, in the fourth quarter of 2025, the growth momentum of Taobao Flash Sale continued to be strong and the progress in non-food instant retail was rapid, with the speed of loss convergence faster than competitors. The progress of Flash Sale in the quarter of December further strengthened Alibaba's confidence in increasing investment in the Flash Sale business.